Between Rihanna's revolutionary, all-inclusive Fenty Beauty empire, Jessica Alba's Honest Company going public and raising nearly US$415 million early this year, and the launch of new lines by Jennifer Aniston, Selena Gomez and Jennifer Lopez, it is safe to say that celebrity-backed beauty brands are more than a fleeting industry trend.
But it's not just the women who are shaking up the industry. The celebrity beauty entrepreneur space is welcoming Harry Styles, Pharrell and other newcomers, who are looking to fill a gap in the market and meet growing demand for make-up and skincare for men.
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1. Harry Styles
A sign of the times, Harry Styles is one of the many young people who want to break free from gender norms and expectations. On and off the stage, he paves the way by being unapologetically himself and showing off his distinctive gender-fluid style, from his painted nails to flamboyant get-ups with feather boas, frilly tutus and over-the-top accessories.
This week, the former One Direction member goes a step further to "dispel the myth of a binary existence" by releasing his new beauty line, Pleasing, which includes a collection of pearl-inspired nail polish and serums for the eyes, lips and face. 'I didn't want to make products to mask people, I wanted to highlight them and make them feel beautiful," he says.