The cool factor of cowboy hats took a sharp dip when Jeff Bezos was spotted wearing one on his opinion-dividing trip to outer space, but it made a big recovery with the announcement of Beyoncé's Ivy Park Rodeo collection, in collaboration with Adidas. In fact, it marked the official return of the whole Americana aesthetic that has been slowly building up momentum since North West had her cowboy-themed birthday party in Wyoming.
From rhinestone fringes to light-up cowboy hats, these are how our favourite celebrities and fashion brands are reimagining classic cowboy fashion tropes to inspire you to incorporate a little Western wear into your everyday style.
Made for Walking
Celebrities cannot get enough of cowboy boots. Spotted on Lily Chee, Zoey Deutch and at least three of the Kardashians, cowboy boots go perfectly with any outfit, from skimpy bikinis to midi summer dresses. Most recently, Miley Cyrus even paired a bright red suit with a pair of white cowboy boots.
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