Cover Photo courtesy of Adidas

Beyoncé's new collection in collaboration with Adidas capitalises on the cowboy-inspired fashion trend that everyone can't get enough of

Music and fashion are inextricably linked. Since the turn of the century, there has been a slow and steady revival of western wear as country-pop singers began to rise in popularity, with Carrie Underwood wearing knee high leather cowboy boots as she dug her key into the side of a four-wheel drive and slashed all four tyres in her music video, Before He Cheats, and Miley Cyrus line-dancing in leather and plaid to the Hoedown Throwdown in one of her last stints as fictional teen pop star, Hannah Montana.

However, in the last few years, Lil Nas X has blown open a discussion about the gate-keeping of country music—and its fashion, as an extension—when his Grammy nomination for viral hit, Old Town Road, was met with anger and outrage. Since then, there has been a renaissance of Black country music with fellow trailblazers such as Travis Scott, Megan Thee Stallion and Beyoncé proudly embracing their southern roots in their music and style.

This has led to the acceleration of the cowboy trend this year, culminating in Beyoncé's upcoming Ivy Park Rodeo collection in collaboration with Adidas, which celebrates the forgotten history of Black pioneers in American Western culture. 

See also: A Fashion Spotlight On The Pre-Fall Pouf Trend

A fashion project that has been brewing since she released her first country song, Daddy's Home, for her 2016 Lemonade album and an iconic remix of Megan Thee Stallion's Savage last year, the expansive collection of 58 apparel styles and 13 different accessories blends traditional cowboy elements with utilitarian and streetwear aesthetics, such as dark purple cow prints, denim snap pants and cowboy belt buckles. 

She will also be introducing the new IVP Super Sleek "Chunky" sneakers with a thick outsole, as well as exciting new colourways for the IVP Ultraboost and Forum Mid shoes. 

Related: Prada Teams Up With Adidas To Design The A+P Luna Rossa 21 Sneakers

Notably, the Ivy Park Rodeo collection is also offering childrenswear for the first time. To mark this occasion, Beyoncé offers a rare look into her private life by casting her three children—Blue Ivy Carter, Rumi Carter and Sir Carter—in the promotional campaign, ahead of the digital launch of the collection on August 19.

See also: 6 Asian Women Around The World Changing The Face Of Music

© 2022 Tatler Asia Limited. All rights reserved.