For those who didn't know, Nike Air Max Day—which fell on March 26 this year—is an 'annual holiday' for sneakerheads around the world, where they wait with bated breath for the drop of new Air Max designs. Since the introduction of Nike Air technology with the first pair of Nike Air Max One sneakers in 1987, the American brand has rolled out innumerable reinventions and reinterpretations of the classic design—cementing the shoe as a cultural streetwear icon in present day.

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This year, the celebrations have started early with the release of the Air Max Pre-Day, a retro reimagining of Nike's golden-era jogging shoe, including the Daybreak with a radical Nike Air heel unit. And only a few days earlier, one of the biggest names in fashion, Kim Jones, the visionary artistic designer whose first star-studded haute couture show for Fendi stunned the fashion world, unveiled a special-edition design of the Nike Air Max 95, in nostalgic Total Orange and Volt colours. And if that is not enough to build the hype, Nike also lined up a day filled with digital events, from creative workshops, collection tours and expert panels to musical performances and special guest appearances. 

But what we're most excited about are these three new sneakers from the line up that just dropped.