Gucci Beauty Makes Miley Cyrus Its New Muse
Miley Cyrus' brazen personality has made her a global icon. Now, it takes her centre stage as Gucci's new muse for the Gucci Flora Gorgeous Gardenia Eau de Parfum. Created by Alessandro Michele, the brand's creative director, the new fragrance sees Cyrus as an inspiration for the "joy-fueled fantasy land" that the maison wishes to evoke.
“Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time," says Michele. "I admire her and I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story.”
For the campaign, artist Petra Collins shoots Cyrus and reveals a series of images and a video dedicated to the new scent. These artistic outcomes are a homage of Cyrus' unique brand of optimism and rebellion.