Cover Tom Ford has unveiled their new fragrance ambassador, Hyun Bin (Photo: Tom Ford)

The Crash Landing On You Star has a new endorsement deal with the luxury house

Luxury house Tom Ford has selected Korean star Hyun Bin as its newest Asia Pacific brand ambassador for its fragrance line.

The Crash Landing On You actor will feature as the House’s first regional attaché in his debut campaign for the new Tom Ford Private Blend Soleil Brulant fragrance. The amber floral scent, Soleil Brulant, is a summer-friendly fragrance with notes of mandarin and bergamot.

In a statement, Hyun Bin said, “As a longtime fan of Tom Ford, I am honoured and privileged to be the first fragrance attaché for the region, and look forward to working with the brand.”

See also: Scents Of Adventure: 13 Fragrances Inspired By Destinations Around The World

With this announcement, the internationally acclaimed South Korean actor adds Tom Ford to a slew of current brand endorsement deals.

Last November, he joined a list of Hollywood elites––including Nicole Kidman and Daniel Craig––as an ambassador for luxury watch brand Omega. In February this year, he starred in Philippine telco company Smart Communication's campaign with Son Ye-Jin, his former Crash Landing On You co-star, and now partner.

Since making his acting debut in 2003, the Hallyu celebrity has gone on to win several acting awards including the coveted Baeksang Art Award Grand Prize for his role in 2011's Secret Garden and has become one of South Korea's most sought-after actors of his generation. His next film, Bargaining will be released sometime this year.

See also: Salvatore Ferragamo Welcomes Red Velvet's Seulgi As Brand Ambassador

© 2022 Tatler Asia Limited. All rights reserved.