Cover Tom Ford has unveiled their new fragrance ambassador, Hyun Bin (Photo: Tom Ford)

The Crash Landing On You Star has a new endorsement deal with the luxury house

Luxury house Tom Ford has selected Korean star Hyun Bin as its newest Asia Pacific brand ambassador for its fragrance line.

The Crash Landing On You actor will feature as the House’s first regional attaché in his debut campaign for the new Tom Ford Private Blend Soleil Brulant fragrance. The amber floral scent, Soleil Brulant, is a summer-friendly fragrance with notes of mandarin and bergamot.

In a statement, Hyun Bin said, “As a longtime fan of Tom Ford, I am honoured and privileged to be the first fragrance attaché for the region, and look forward to working with the brand.”

See also: Scents Of Adventure: 13 Fragrances Inspired By Destinations Around The World

With this announcement, the internationally acclaimed South Korean actor adds Tom Ford to a slew of current brand endorsement deals.

Last November, he joined a list of Hollywood elites––including Nicole Kidman and Daniel Craig––as an ambassador for luxury watch brand Omega. In February this year, he starred in Philippine telco company Smart Communication's campaign with Son Ye-Jin, his former Crash Landing On You co-star, and now partner.

Since making his acting debut in 2003, the Hallyu celebrity has gone on to win several acting awards including the coveted Baeksang Art Award Grand Prize for his role in 2011's Secret Garden and has become one of South Korea's most sought-after actors of his generation. His next film, Bargaining will be released sometime this year.

See also: Salvatore Ferragamo Welcomes Red Velvet's Seulgi As Brand Ambassador

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Andrea Saadan
Senior Digital Editor, Tatler Singapore
Tatler Asia

Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).