Cover Heart Evangelista has over 16 million followers on Instagram (Photo by Claudio Lavenia/Getty Images)
Heart Evangelista has over 16 million followers on Instagram (Photo by Claudio Lavenia/Getty Images)
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These content creators are more than just influencers, they are tastemakers, cultural icons and living proof that privilege can be a powerful platform
In the glitzy landscape of social media, there’s a particular breed of content creators who don’t just rise to fame. They arrive with a splash of champagne and a wardrobe full of couture. Unlike most influencers who build their wealth from their online presence, these creators were already swimming in luxury before the cameras started rolling.
Across Asia, a select few have transformed their privileged lifestyles into digital empires, offering their audiences a tantalising and jaw-dropping glimpse into the high life.
Also read: 14 Korean celebrities with their own YouTube channels
1. Small Laude (Philippines)
Instagram: @smalllaude
YouTube: www.youtube.com/@SmallLaude
Content focus: Luxe living, travel and humour-infused vlogs
In a few short years, Small Laude has become a household name. Already part of Manila’s high society before vlogging ever existed, Laude’s husband, Philip, comes from the family that owns Timson Printing, while Small herself grew up in a wealthy family engaged in garments export. Her sister is construction mogul Alice Eduardo.
For Small Laude, what began as a playful attempt to document her glamorous yet relatable life has become a full-fledged career. Her YouTube channel is a delightful catalogue of high fashion, luxury travel and everyday antics, proving that even the ultra-rich can have a quirky, down-to-earth side.
What don't we love about Laude? She’s extremely open about letting people into her life, including her sister’s. While not everyone has a closet full of Birkins, many can relate to their often hilarious sisterly relationship.
Also read: The Breakout Star: Small Laude on her road to YouTube stardom
2. Jamie Chua (Singapore)
Instagram: @ec24
YouTube: www.youtube.com/jamiechuachannel
Content focus: luxury fashion, beauty and opulent home tours
Singaporean socialite Jamie Chua is perhaps the most recognisable name when it comes to Asian luxury influencers. The former flight attendant turned social media queen shot to fame thanks to her jaw-dropping collection of over 200 Hermès bags and a closet that rivals a high-end boutique. She showed how her original closet, which trended across the globe, was fingerprint-protected and climate-controlled.
Chua now shares her opulent lifestyle on YouTube and Instagram. In 2024 she posted an updated closet tour. Her wardrobe, which now comes in several rooms, employs fingerprint and face recognition, light sensors, temperature controls, humidifiers, and velvet-lined drawers for her jewellery, of course. Unsurprisingly, her daughter, Calista, is also a social media star in her own right.
See more: Jamie Chua redefined: The social media star and entrepreneur welcomes us home with V-Zug
3. Heart Evangelista (Philippines)
Instagram: @iamhearte
YouTube: www.youtube.com/c/LoveMarieEscudero
Content focus: High fashion, art and philanthropy
Born into the prominent Ongpauco clan, Heart Evangelista was a household name in Philippine showbiz long before she became a global fashion darling. Her marriage to Senator Chiz Escudero, who also comes from an influential family, only upped her credibility. Evangelista’s content is a masterclass in effortless elegance, featuring couture fittings in Paris, collaborations with luxury brands and her stunning hand-painted designer bags. Her YouTube channel features episodes of her daily life, but it’s her fashion posts, such as her closet tours and inside-my-bag content that always get the most thumbs up. Her Instagram, on the other hand, is aspirational and artistic, offering a glimpse into a life where fashion truly meets fine art.
Don't miss: “Fashion is your armour”—Heart Evangelista looks back on how she found her authentic self and style
4. Angie Mead King (Philippines)
Instagram: @angiemeadking
YouTube: www.youtube.com/@AngieMeadKing
Content focus: Supercars, luxury travel and LGBTQ+ advocacy
A fixture in Manila’s elite circles, Angie Mead King comes from the family behind Victoria Court, a large hotel chain in the Philippines. Beyond her socialite status, Angie has built her own automotive empire with Car Porn Racing, a luxury car customisation company. Her content revolves around fast cars, global adventures and her inspiring journey as a transgender woman—proving that influence is not just about wealth, but about authenticity and passion.
Also read: The many lanes of Angie Mead King: A life driven by passion, innovation and authenticity
5. Feiping Chang (Hong Kong)
Instagram: @xoxofei
Content focus: fashion, travel and lifestyle
Taiwanese-born, Hong Kong-based Feiping Chang was already a prominent figure in the city’s social scene before venturing into social media. Her fairytale-like Amalfi Coast wedding in 2017 to financier Lincoln Li made headlines and cemented her as a style icon. Her Instagram is a visual feast of jet-set living, designer couture and dreamy holiday destinations, all presented through the lens of old-money elegance. Her impeccable taste in designer brands and luxury accessories, coupled with her sleek beauty routines, has made her a sought-after collaborator for top international labels.
Also read: Inside Aman Summer Palace, where Feiping Chang hosted an imperial-Chinese-themed birthday
6. Kim Lim (Singapore)
Instagram: @kimlimhl
Content focus: beauty, wellness and entrepreneurship
As the daughter of Singaporean billionaire Peter Lim, Kim Lim could have easily stayed in the background of luxury and comfort. Instead, she’s carved out her own identity as a beauty mogul. Kim is the founder of Illumia Therapeutics and Papilla Haircare, two thriving businesses in the beauty and aesthetics space.
Her Instagram offers an intimate glimpse into her glamorous world, featuring designer fashion, private jets and lavish vacations, all shared with a carefully curated aesthetic that reflects her impeccable taste and her position among Singapore’s elite. Her ability to balance entrepreneurship with her high-profile lifestyle while remaining seemingly relatable and grounded has made her a standout figure in Southeast Asia’s luxury influencer circle.
Don't miss: Inside billionaire heiress Kim Lim’s extravagant guo da li betrothal ceremony
7. Eleanor Lam (Hong Kong)
Instagram: @elly
Content focus: art, fashion and culture
Elly Lam, a Hong Kong socialite and content creator, has built a name for herself by offering a sophisticated glimpse into the world of luxury, fashion, and travel. As the daughter of Peter Lam, chairman of the powerful Lai Sun Group, and Lynn Hsieh, a Taiwanese former actress, Elly grew up surrounded by wealth, glitz and high society, and you can tell in her remarkable polished and curated social media life. Her Instagram is a visual feast of designer wardrobes, five-star resorts and ultra-exclusive events, where she effortlessly blends old-money elegance with a fresh, modern aesthetic.
Lam frequently collaborates with top fashion houses and beauty brands, bringing a touch of Hong Kong’s elite lifestyle to her global audience. She also has the IG @ellyxbelly, which focuses on her food adventures. Beyond the flash, Elly also promotes an intentional lifestyle. She regularly posts about wellness, culture and personal growth.
See more: Elly Lam on siblings, Snapchat and Sichuan cuisine
8. Chryseis Tan (Malaysia)
Instagram: @chrystan_x
Content focus: lifestyle, family and travel
Chryseis Tan has effortlessly cemented her place as one of Southeast Asia’s most prominent socialites and elite content creators. She is the daughter of billionaire Vincent Tan, founder of the Berjaya Group. Expect her page to be covered in front-row seats at Fashion Week and lavish vacations in the Maldives.
Beyond her role as a society darling, Chryseis has also proven herself as a savvy entrepreneur and investor. She holds key positions within the Berjaya empire and has invested in various industries, including hospitality and tech. Her content often offers a behind-the-scenes look at her ventures, subtly blending business acumen with her signature style.
Also read: Chryseis Tan on passion, perseverance and takeaways from Berjaya Corp’s all-female board
T-Labs is Tatler Asia’s in-house content hub, dedicated to delivering high-quality editorial content for TatlerAsia.com’s readers across our diverse markets. Combining deep local insights with a global perspective, T-Labs produces compelling stories that inform, inspire and engage.
