Small Laude

A highly influential figure in the digital sphere, Small Laude captivates millions with her vibrant and bubbly personality, distinctive style and engaging vlogs. Her authentic, spontaneous approach has transcended social media, building a recognisable personal brand that commands lucrative partnerships across banking, jewellery and luxury sectors. Laude is a entrepreneur, having launched her own vegan skincare brand, Small Steps Skin, sourced from Korea.

Her popular YouTube channel, Small’s World, boasts over two million subscribers, where content spanning global travels, opulent home tours, and everyday moments garners consistent high viewership. Beyond the glamour, she dedicates time to philanthropy through her Small Saturdays outreach, providing essential aid to those in need.

The year 2025 marked a significant expansion of Laude’s influence, cementing her transition from a digital queen to a respected lifestyle mogul. Her business acumen was on full display in August when she successfully promoted Small Steps Skin at the major industry event, BeautyCon 2025, demonstrating a serious commitment to her entrepreneurial venture. Furthermore, her influence officially crossed over into the traditional celebrity sphere with her much-anticipated first-ever attendance at the prestigious ABS-CBN Ball 2025 in April.

On the content front, Laude continued to generate viral attention by showcasing Pinoy pride on the global stage. In July, she documented her visit to the World Expo 2025 in Osaka, Japan, specifically highlighted the Philippines’ pavilion, bringing national attention to the country’s presentation. As her signature engaging vlogs continue to maintain massive success, she solidifies her status as a premier lifestyle authority.