In a previous life, Heart Evangelista worked as a commercial model and actress, starting at 13. She became one of The most popular film and TV stars in Philippine showbiz. Somewhere along the way, she expanded her resume to include entrepreneur, singer, PAWs supporter, and visual artist.

After taking up painting as a hobby, Evangelista embarked on solo shows in venues like the Ayala Museum and Gallerie Joaquin, as well as the Chan Hampe Galleries in Singapore. Evangelista also worked on projects with other creatives like Moonlight Art Collective, Incubus frontman Brandon Boyd and Cryptopop, with whom she collaborated for her debut in the NFT marketplace.

But among her many iterations, her role as an influencer makes Evangelista an international celebrity. Spending time between Manila and Paris, she has been spotted with A-list celebrities like Vogue’s Anna Wintour, Korean actress Song Hye Kyo and Emily in Paris stars Camille Razat and Ashley Park. She is also a regular at fashion shows and has attended Paris Fashion Week and Paris Couture Week.

Evangelista’s massive social media following also makes her an influential brand endorser. Launchmetrics (a data analytics service specialising in luxury, fashion and cosmetics brands) released proof of her powerful draw after Paris Fashion Week. In Launchmetrics’ list, Evangelista placed third in media impact value (MIV), which keeps her in the company of heavy hitters like Kim Kardashian, Kris Jenner, Bella Hadid and Dua Lipa.As of 2023, she is a proud endorser of multiple lifestyle brands including Strokes Beauty Lab, bakery Red Ribbon and property development company RLC Residences, to name a few.