Cover Photo: Courtesy of TAG Heuer
Photo: Courtesy of TAG Heuer
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Tatler+
Get to know the latest avant-garde smartwatch from powerhouse brands TAG Heuer and Porsche, and see how it can bring you the thrills of a forward-looking life
As much as they are luxurious testaments of dashing style, both cars and watches can serve as reflections of the life you lead and where it takes you. Now that the automotive world is swinging into the electric age, TAG Heuer and Porsche have once again worked their synergistic magic in this remarkable novelty for the most debonair of connoisseurs.
The new TAG Heuer Connected Calibre E4 Porsche Edition boasts an alluring blend of sporty elegance, performance, and innovation inspired by the all-electric Porsche Taycan collection. Simply assured to delight owners of the luxury automobile, the smartwatch is designed to display information from compatible Porsche models, such as car battery percentage and total mileage—you only need to connect it using the exclusive and integrated Wear OS My Porsche app on the watch. Indeed a dignified accessory for every day you step out in style, it is truly your illustrative companion for this exciting, modern era.
Playing a dynamic contrast to the 45 mm case in black sandblasted titanium, both the physical watch and its software exhibit design details in the metallic frozen blue of the Taycan’s distinctive exterior. Among those in this cool and striking shade are the chronograph pushers, the lacquered TAG Heuer shield, the Porsche name, and the ‘100’ at the top of the ceramic polished bezel. This forms part of a dedicated scale that goes from zero to 400, referencing the Taycan’s speed while being able to read car-related functions or display metrics like heart rate.
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It follows that this robust smartwatch also grants its wearers access to an ever-growing ecosystem of exclusive sports and wellness features, including guided workouts that are built into the TAG Heuer Sport app. Whether you are into running, cycling, swimming or playing golf, this neat programme is sure to aid in every fitness journey. Additionally built for comfort and elegance like the interior of Porsche cars, the watch’s interchangeable strap is designed in carbon-like black calfskin with distinguishing blue stitching and a sporty rubber base.
See also: 6 Ways to Sweat It Out in the Metaverse
Compared to previous generations of the watchmaker’s connected chronographs, the TAG Heuer Connected Calibre E4 Porsche Edition also shows off technical innovations across the board, with a brighter screen, better contrast, and a battery life that can last you a full day with moderate use. Transferring data to and from the watch via a paired iOS or Android app is faster as well, thanks to its integrated Bluetooth 5.0.
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While it is indeed one of the most advanced smartwatches today, the beauty of this collaboration from TAG Heuer and Porsche is ultimately how it doesn’t lose the essence of a storied and traditional timepiece. Aside from the ceramic bezel, the pushers elicit a mechanical feel, highlighting TAG Heuer’s 162 years of expertise in crafting marvellous, high-end watches.
Their CEO Frédéric Arnault truly puts it perfectly when he says, “For both TAG Heuer and Porsche, the thrill of driving is part of our heritage, and this watch celebrates the fearless spirit of both Maisons—as well as highlights the sustainable innovation of the Taycan. This watch evokes many of the passions we share: high performance, technological innovation, and our love for unique and unmatched products.”
Learn more about it tagheuer.com.
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Trained as a student journalist, Mac’s knack for writing was a serendipitous discovery. Years later and she can’t imagine doing anything else. When she isn’t typing away on a story, she revels in being lost in a new city, revisiting a cosy film or sitcom, and idling away with her dogs.
