Son is joining luxury brand, Jimmy Choo as its first ambassador for South Korea. The appointment serves as a pivotal moment in reinforcing the brand’s personality and its expansion into the Asian and South Korean markets.
Son’s appointment matches with the fashion house’s empowered sense of glamour and playfully daring spirit. She embodies a confident and fashion-forward style. Before this, Son has already been spotted wearing Jimmy Choo on several occasions including the Jimmy Choo x Eric Haze pop-up store event and the Jimmy Choo Diamond Dance Party in Seoul.