Other than Apink’s comeback and a new Korean drama, singer and actress Son Na-eun is now Jimmy Choo’s first ambassador for South Korea
In addition to her group’s comeback and filming an upcoming Korean drama, Apink member and actress, Son Na-eun has a new role.
Son is joining luxury brand, Jimmy Choo as its first ambassador for South Korea. The appointment serves as a pivotal moment in reinforcing the brand’s personality and its expansion into the Asian and South Korean markets.
Son’s appointment matches with the fashion house’s empowered sense of glamour and playfully daring spirit. She embodies a confident and fashion-forward style. Before this, Son has already been spotted wearing Jimmy Choo on several occasions including the Jimmy Choo x Eric Haze pop-up store event and the Jimmy Choo Diamond Dance Party in Seoul.
Don’t miss: Krystal Jung’s First Campaign as Ambassador for Charles & Keith Is Here
In appointing Son, creative director Sandra Choi says, “I am excited to have Son Na-eun represent the brand in Korea. Her style blended with her talent perfectly embody the spirit of Jimmy Choo.”
“I am very honoured to join Jimmy Choo to represent the brand in Korea. I have always loved Jimmy Choo’s designs the transformative power they have. The accessories instantly make me feel more confident and glamorous,” says Son on her new role.
Jimmy Choo is launching its first official Kakao Plus channel where customers will be able to explore and receive updates about the brand. Stay tuned for upcoming Jimmy Choo campaigns with Son Na-eun.
Don’t miss: Gucci Appoints Korean Stars Shin Min-A and Lee Jung-Jae as New Brand Ambassadors