Cover Celine releases a new video campaign for its fragrance collection, starring Blackpink’s Lisa (Photo: Courtesy of Celine)

As the global brand ambassador of Celine, Blackpink’s Lisa has been tapped to front the luxury French fashion brand’s first perfume campaign

Celebrated as part of the most popular K-pop girl group of today, world-famous singer and style icon Lisa of Blackpink has just landed her latest role as ambassador for the Celine Haute Parfumerie collection.

The appointment was announced last month, and now the luxury fashion house has once again sparked buzz and surprised the beauty crowd with a new video campaign launched for its fragrance line. Lisa, who has been Celine’s global ambassador since 2019, is also the first to star in the brand’s first-ever fragrance campaign.  

Read more: Exclusive: Here’s Your First Look at Blackpink Lisa’s Mac Makeup Collection

In the video, which was directed and shot by Celine’s artistic director Hedi Slimane in France, Lisa is seen wearing a dazzling crystal-studded dress, accompanied by her signature bob haircut. Feminine and sophisticated, the star’s charisma has been perfectly captured to showcase the elegance of Celine’s fragrance collection and the fashion house’s essence.

The video also features Velvet Underground’s Pale Blue Eyes as background music, offering us close-ups of one of the eleven scent creations from the line: Parade, a musky and powdery fragrance infused with notes of bergamot, neroli, vetiver and oak moss.

Watch Lisa x Celine’s fragrance campaign video below: 

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