Cover Blackpink’s Jennie stars in a new campaign by Calvin Klein (Photo: Hong Jang-hyun/Calvin Klein)

Jennie stars in a new multimedia campaign from Calvin Klein called The Language of Clavin Klein

Blackpink’s Jennie wowed fans and the internet alike when she posted a set of intimate images for the Heron Preston x Calvin Klein campaign for its new Spring 2021 collection called Drop 02 last May.

The rapper continued her work with the brand for the latest chapter of their #mycalvins moment called, The Language of Clavin Klein. The new multimedia campaign furthers Calvin Klein’s exploration of self-expression through the words we speak and the clothes we wear.

Each of the image show vignettes of each talent, highlighting their individual expressions of language in the real world, whether it's reciting routines, daydreaming out loud, putting pen to paper, talking to yourself, poetry, storytelling or even pausing to think.

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Joining Jennie in the campaign are screen and stage actor Damson Idris, actor and filmmaking student, Francesca Scorsese, singer, writer and storyteller Moses Sumney and many others. Photographer Renell Medrano shot these artists and creatives while photographer Hong Jang-hyun shot Jennie’s photos and director duo, rubberband worked on a series of short videos.

Also featured in the campaign are Calvin Klein’s fall 2021 product offerings that centre on elevated essentials with an emphasis on comfort and minimalism.

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For its underwear range, the Modern Cotton provides soft cotton stretch styles design with the original Calvin Klein logo while the Modern Structure piece delivers a collection of consciously, streamlined silhouettes. Over at the jeans, hoodie and T-shirt section is a celebration of the iconic brand monogram, complete with new denim icons that include cropped jackets and relaxed styles such as the 90s Straight Jacket.

Jennie’s campaign image was also featured on the Calvin Klein billboard on Houston Street in New York City.

See more images of Jennie in The Language of Clavin Klein campaign below.

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