This article was originally published in January 3, 2022 and was updated on January 28, 2022.
Krystal Jung, member of the Korean girl group, f(x) has been appointed as Charles & Keith’s first-ever global brand ambassador. More popularly known as just Krystal, the singer and actress is tasked to continue the brand’s vision to empower women around the world to express themselves freely through fashion.
The lead vocalist is known for her keen sense of fashion and a sharp eye for fashion trends. In a statement, Charles & Keith chose the multi-hyphenate artist as she embodies the look of a modern-day woman, always striving to be the most authentic version of herself.
“Charles & Keith has always celebrated women, encouraging their expression of individuality and style through our collections. We’re thrilled to welcome Krystal, whose spirit closely aligns with our brand values, to the Charles & Keith family,” says Keith Wong, co-founder of the brand. “Together, we hope to inspire women all around the world to showcase their personal style—fun, freely and to flourish,” he adds.