Gucci has chosen not one but two of the biggest Korean stars today as its newest global brand ambassadors: Hometown Cha Cha Cha actress Shin Min-a and Squid Game actor Lee Jung-jae

The lead stars of two recently concluded Korean dramas have been appointed as Gucci’s newest global brand ambassadors. Hometown Cha Cha Cha actress, Shin Min-a and Squid Game star Lee Jung-jae cross paths as the fashion house’s brand ambassadors.

Acknowledged as a fashion icon in her own right, model-turned-actress Shin Min-a has always had her own refined sense of style. The passion for her work, along with her distinctive yet encompassing style speak to Gucci’s values of inclusivity and self-expression.

Dubbed as one of South Korea’s reigning rom-com queens, Shin has once again showcased her acting ability in Hometown Cha Cha Cha and will be gracing our screens again in the star-studded drama, Our Blues.

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Above Lee Jung-jae (Photo: Gucci)
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Above Shin Min-a (Photo: Gucci)

Meanwhile, Lee—one of the most sought after actors of his generation—has always delivered a top-notch performance in movies and TV series including Netflix’s biggest show to date, Squid Game.

His talent and own personal and well-defined take on fashion are in sync with Gucci’s values of inclusivity and self-expression. With Squid Game confirmed for a second season, Lee is set to appear before we even know it. He will be also making his debut as a director in the upcoming movie, Hunt.

The two new ambassadors will be showcasing the aesthetic of creative director, Alessandro Michele in future campaigns and appearances.

See more photos of the new ambassadors below.

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Photo 1 of 6 Photo: Gucci
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