Loro Piana Welcomes K-drama Star Hyun Bin as Their Newest Brand Ambassador

The actor, who is best known for starring in ‘Crash Landing On You’, is the first ambassador from Korea to represent the luxury Italian brand

Hyun Bin is one of Korea’s most recognisable actors and since the global success of the romantic K-drama Crash Landing On You, he’s been busy taking on new projects such as his latest film The Point Men, due out later this year.

Most recently, he’s been appointed an official brand ambassador to Italian luxury brand Loro Piana. The house sees Hyun Bin as a natural choice to represent them, viewing his interest in humanitarian and environmental issues as aligned with the its values.

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Above Hyun Bin as Loro Piana's new brand ambassador (Photo: Loro Piana)

Hyun Bin as Loro Piana's new brand ambassador (Photo: Loro Piana)

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“Loro Piana creates garments of timeless elegance, products that do not change over time,” said the actor. “Through this collaboration, I want to share the history and values of this brand that I have always admired.”

Hyun Bin will be wearing pieces from the upcoming fall/winter 2021-2022 collection, including ready-to-wear items and accessories.

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Amalissa Hall

Style Writer, Tatler Hong Kong

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Amalissa Hall was the style writer at Tatler Hong Kong. Primarily focused on writing digital articles, she covers news, tracks trends and interviews experts from the fashion, beauty and wellness industries, as well as entertainment spheres. Interview highlights include Formula One driver Alex Albon, award-winning costume designer Jany Temime and prolific make-up artist Lisa Eldridge.

She has also produced print stories featuring make-up artists, perfumiers and other upcoming figures discussing Asian representation on social media, sharing industry insight and trends as well as explaining new approaches to wellness in Hong Kong.