Cover Hyun Bin as Loro Piana's new brand ambassador (Photo: Loro Piana)

The actor, who is best known for starring in ‘Crash Landing On You’, is the first ambassador from Korea to represent the luxury Italian brand

Hyun Bin is one of Korea’s most recognisable actors and since the global success of the romantic K-drama Crash Landing On You, he’s been busy taking on new projects such as his latest film The Point Men, due out later this year.
Most recently, he’s been appointed an official brand ambassador to Italian luxury brand Loro Piana. The house sees Hyun Bin as a natural choice to represent them, viewing his interest in humanitarian and environmental issues as aligned with the its values.

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“Loro Piana creates garments of timeless elegance, products that do not change over time,” said the actor. “Through this collaboration, I want to share the history and values of this brand that I have always admired.”
Hyun Bin will be wearing pieces from the upcoming fall/winter 2021-2022 collection, including ready-to-wear items and accessories.

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