Cover Blackpink’s Jisoo is the new face of Dior’s Addict lipstick collection (Photo: Dior)

The Dior fashion and beauty ambassador fronts the campaign for the new Dior Addict lipstick collection

Dior’s fashion and beauty ambassador, Jisoo from Blackpink is the new face of the Dior Addict lipstick collection. Together with actress Anya Taylor-Joy and artist Sharon Alexie, Jisoo now embodies the reinvented iconic lipstick.

Dior Addict is one of the first lipsticks designed as a fashion accessory. Now, it’s been reimagined under the tutelage of Peter Phillips, the creative and image director for Dior Makeup.

The transformed version is formulated with natural origin ingredients and infused with floral lip care. It’s meant to emphasise liberated, radiant and uncompromising femininity.

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The Dior lipstick is fast becoming a crowd favourite product, especially after gaining popularity on TikTok.

In her campaign image, Jisoo is seen wearing the Dior Addict lipstick in red, highlighting its high shine when applied. Available in a range of colours such as fuchsia, cinnamon and dark peach, the lipstick also comes in a variety of shine finishes including luminous, glittery, shiny or pearlescent.

The lipstick is beautifully packaged in a case that bears the Dior logo in pink, the signature colour of the house.

You can purchase the Dior Addict lipstick on the official website.

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