Dior Appoints Blackpink’s Jisoo As New Global Ambassador

March 08, 2021

Cover K-pop girl group Blackpink's Jisoo is the new global ambassador for Dior (Photo: Courtesy of Dior)

Jisoo from K-pop girl group, Blackpink, has been named Christian Dior’s new global ambassador for both fashion and beauty

K-pop girl group Blackpink is making waves in the fashion and beauty industries once again, and this time, with member Jisoo appointed as Dior’s new global ambassador for both fashion and beauty. With 37 million followers on Instagram, Jisoo will front the French luxury brand’s upcoming collections and serve as an inspiration for new projects.

Although Jisoo was already a global ambassador for Dior Beauty—and recently began representing Dior Fashion within South Korea—she is now a global ambassador for Dior Fashion as well.

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In Dior’s official announcement on Instagram, the label commented that Jisoo “embodies, with her singular audacity, the House’s modernity and the passionate creativity of Maria Grazia Chiuri, who was inspired by the Korean singer for her Fall 2021 collection”. “She will also perfectly incarnate the empowering makeup created by [Christian Dior makeup creative and image director] Peter Philips.”

Jisoo also expressed her excitement and enthusiasm on Instagram with a few stunning shots of her wearing Dior’s classic designs, including the Lady Dior bag and signature A-line dresses: “So thrilled to join @dior as their new global ambassador for both fashion and beauty! I can't wait for all the exciting work we'll do together!”

It’s no secret that Blackback members always stand out with their impeccable sense of style since they debuted, where other members, aside from Jisoo, have also been named brand ambassadors for luxury fashion houses and beauty brands: Jennie for Chanel, Rosé for Yves Saint Laurent and Lisa for Celine and MAC.

We can’t wait to see what the K-pop quartet has in store for fashion lovers around the world this year.