Cover Breitling Townhouse Hannam

Breitling opens its largest flagship boutique in trendy Hannam neighbourhood, which also sees the debut of the manufacture’s restaurant

Breitling has opened its biggest boutique yet in Seoul. Called the Breitling Townhouse Hannam, the 780 sq m store is located in the upscale neighbourhood Hannam where top South Korean celebrities such as Song Hye-kyo and BTS call home. 

With a design described as an industrial loft, it boasts the Breitling aesthetic of vintage meets modern and a recurring theme of 'air, sea and land', the three universes that inspire its watch families. Fashioned as a lifestyle haven, the end goal is to provide visitors with the full Breitling experience. 

“This new flagship is unlike anything you’ve ever seen in watch retail. From the moment you step in, you’ll recognise the relaxed, industrial-loft-inspired atmosphere that says everything about our casual, inclusive, and sustainable approach to luxury,” declares CEO Georges Kern.

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Indeed, apart from the watches, the boutique also features a space selling tools and accessories inspired by the aforementioned universes. There's also a street-level cafe complete with outdoor terrace seating. Headed by chef Kim Hyeong-Kyu, Breitling also introduces its first ever restaurant called simply the Breitling Kitchen. 

Watch actor and Breitling's South Korean ambassador Ji Sung take you on a tour of Breitling Townhouse Hannam in the video below.

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