The two fashion giants celebrate the launch of their collaborative capsule collection with a glamorous party at Terminal 27 in West Hollywood
The world went wild for the drop of Mugler and Jimmy Choo's latest collection of 13 bold and edgy shoes, which blended the iconic codes of each luxury fashion brand.
“Mugler and Jimmy Choo are about strength—our women are strong, glamorous and in-control," says Sandra Choi, creative director of Jimmy Choo, on the inspiration as well as the accompanying campaign starring Sora Choi, Aweng Ade-Chuol and Earth Eater shot by prolific British photographer Harley Weir. "Our women are literally the centre of every image. They are the stars."
“A shoe finishes the look and defines character," adds Casey Cadwallader, creative director of Mugler, "I've always associated Jimmy Choo with a very strong sense of sculpture in shoes, a balance of sharpness and curve. Both Mugler and Jimmy Choo are forward and sensual, and both worn by strong and confident women. That's why this collaboration makes so much sense," .
See also: 5 Times Internet Stars Collaborated with Luxury Brands
The launch party on February 9 in Los Angeles followed the theme of empowerment and confidence, with a guest list of strong, stylish women including Megan Fox, Karreuche Tran, Stephanie Sheperd as well as Kitty Cash and Chloe Bailey, who both gave stunning live performances.
See also: Is This Danish Designer The Next Thierry Mugler?
Take a look below at the best-dressed celebrities at this exciting fashion event.
