Cover Barbiecore means daring to go all pink. Photo: iStock

With Barbiecore having a fashion moment, this trend is translating to the home as well. Find out what it is and how to elevate it with curated designer pieces.

Long an icon of fashion and mod decorating, the Barbie Dreamhouse look is now coming to real life homes. Bolstered by the upcoming movie with Margot Robbie and Ryan Gosling as Barbie and Ken respectively, Barbie is having a fashion moment.

Her signature hot pink shade is everywhere at Valentino, and she’s selling NFTs with Balmain. Now Barbiecore (as the trend has been dubbed) is bringing her flavour of hyper-pink escapism to home trends which are seeing a return to maximalism.

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So what exactly is Barbiecore? As the name suggests, it's inspired by Mattel's most famous doll whose signature colour is a bright shade of pink or, more specifically, Pantone / PMS 219.

Initially, pink was chosen because it was thought to attract young girls to the brand in 1959; since then, pink has transcended its girly connotations and become an empowering shade for women happy to embrace and enjoy their femininity.

Barbiecore is all about pink, pink and pinker, but it also includes adjacent shades like magenta, fuchsia and more subtle pastel pinks.

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While the most apparent manifestation of Barbiecore is the colour, at the heart of the trend is the idea of having fun, with such playful motifs as hearts, daisies, and squiggles par for the course.

Although Barbie's aesthetic is distinctively mid-century (the original Dreamhouse was a mid-century model with slim-line furniture made of cardboard), her latest Dreamhouse is very modern and has an indoor/outdoor living focus, with a pink pool slide and a rooftop deck.

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While pink at first may not seem like a serious "design" colour like steel grey and black, Jimmy Choo's recently launched chic Choo Café might say otherwise. Currently on a three-month residency in London’s Harrods, the cafe is outfitted in fuchsia with pops of gold, Art Deco nods and plush pink carpeting.

Ready to think pink? These five designer pieces will add a touch of Barbiecore to your home. 

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1. Roche Bobois Intermede Sofa

Designed by Maurizio Manzoni, the curvy Intermede sofa from Roche Bobois recalls the reassuringly cuddly Michelin Man with its bouncy and slightly pop shape.

Available at Roche Bobois

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2. Moooi Hortense

Beauty and brains, Moooi's Hortensia chair will fit right into any Barbie dream house. A moulded armchair designed to evoke the feeling of sitting in a blooming flower, designer Andrés Reisinger collaborated with product designer Júlia Esqué to realise the Insta-famous chair into a physical version for Dutch design brand Moooi.

Available at Space Furniture

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3. Glas Italia Simoon table

Glittery and sparkly, the Simoon coffee tables were designed by Patricia Urquiola for GlasItalia and made by UV glueing 12mm extra light glass sheets. Featuring ground polished edges, the unique surface is the result of being coated with a special grit obtained from chopped Murano glass.

Available at Space Furniture

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4. SMEG 50s Style range

Take Barbiecore into the kitchen with SMEG's 50s Style range, which is retro in style but equipped with this century's technology. Designed to evoke a mid-century vibe with rounded shapes and retro lines, its glossy bubble gum pink colour is simply irresistible.

Available at Kitch 

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5. Edra Cipria bed

With a padded bed head reminiscent of fluffy powder puffs, Edra's Cipria bed, designed by Fernando and Humberto Campana, is a feminine extravaganza. The bed is also incredibly comfortable thanks to the Gellyfoam padding and soft Eco-fur cover. 

Available at Space Furniture


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