How is Starbucks present in iconic locations in Vietnam?

Gracefully set along the lyrical Saigon River, Bach Dang Wharf is far more than a popular rendezvous—it is a place steeped in the legacy of Vietnam’s storied past. Known for its association with the decisive victories against the Mongol–Yuan invasions, the site remains a powerful symbol of the nation’s resilience. The statue of Tran Hung Dao, standing tall and watchful over the river, serves as a proud tribute to this chapter of Vietnamese history and a cultural touchstone for generations of Saigonese.

Taking full advantage of its prime position along the riverbank, Starbucks Waterbus Bach Dang has become a go-to destination—particularly popular during the National Day fireworks. The café's atmosphere offers a graceful convergence of riverine charm and the steady pulse of urban life. Its contemporary design, featuring glass and metal, not only maximises natural light—creating a bright, open space—but also maintains a sense of intimacy and warmth. The seating that looks out onto the Saigon River invites guests into a calm, contemplative space, quietly removed from the everyday rush.

Starbucks Waterbus Bach Dang serves as an open, inviting space where guests can connect, reflect, or simply enjoy a moment of balance in the midst of daily demands. Its riverside terrace, positioned at the wharf, brings guests closer to nature—an ideal spot for quiet conversations or thoughtful solitude. Gentle music, ambient lighting, and the familiar aroma of coffee combine to create a sensory experience that is both calming and rich with character. More than a stop for coffee, it is a place where the spirit and story of Saigon come gently to life.

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For more than thirty years, the five-star New World Hotel has stood as a symbol of enduring sophistication. In 2023, its legacy reached new heights when UNESCO recognised it as Vietnam’s Leading Hotel for MICE Conferences and Resorts. Behind its stately façade lies a dynamic, forward-looking interior—one that captures the evolving spirit of a modern Vietnam while honouring its roots. The hotel’s place in history is underscored by its role in key national moments, including three visits from a US President.

It was here, in 2013, that Starbucks opened its very first store in Vietnam. Nestled within the hotel lobby at Phu Dong intersection, this branch quickly captured the city’s imagination. With an outdoor area adorned in soft green umbrellas and surrounded by lush planting, it offered welcome respite from Saigon’s signature heat.

Step inside, and a warm blend of wooden textures and refined lighting creates a relaxed yet contemporary environment—equally suited to work or leisurely escapes. A striking bar area, illuminated with sleek lighting, contrasts with an industrial-style ceiling that lends a bold character. At the heart of the space, a jade green leather seating ring encircles a living tree—an eye-catching centrepiece that blends smart design with artistic vision. Outdoors, the café continues to impress with polished wooden floors, perfect for watching the city’s ever-moving streets unfold.

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Hoi An, long celebrated as a cultural treasure of Central Vietnam, is one of the few ancient towns that has preserved its character almost untouched by time. A UNESCO World Cultural Heritage site, the town draws visitors not only with its enduring architecture and gentle pace, but also with the way tradition and modern sensibilities exist in quiet harmony. Its serene, understated beauty gives Hoi An a unique allure—one that lingers in the memories of all who visit.

Located at 40 Tran Hung Dao—one of the main thoroughfares leading into the historic quarter—Starbucks Hoi An offers a distinctive encounter, placing a global emblem within a cherished heritage backdrop. The space leans into traditional wooden materials and the signature golden-yellow tone of the old town. Details such as the carved wooden Siren logo and decorative paper flowers gently blend modern sensibilities with timeless aesthetics. More than just a spot for coffee, it invites guests to absorb the rhythm of Hoi An in surroundings rich in local spirit.

Inside Starbucks Tran Hung Dao, guests step into a welcoming space designed to make the most of natural light and open flow, with traditional wooden furnishings adding a familiar warmth. A balcony on the second floor provides an elevated view over the old town, perfect for enjoying a cup while watching the ebb and flow of daily life. The store’s harmonious combination of professional service, comfortable ambiance and central location has secured its place as an essential stop in any journey through Hoi An—capturing Starbucks’ vision of weaving global presence into the cultural fabric of local communities.

Nestled on the breezy Lam Vien plateau, Dalat market is more than a commercial hub—it’s a cultural heartbeat, where every pulse of the city converges. Often referred to as “the heart of Dalat,” this beloved location earns its name not only from its geographic centrality but also from the enduring connection it holds with both residents and visitors. Within this storied landscape, Starbucks has made its long-anticipated debut in the city of mist, choosing the second floor of the Galaxy Tulips building, adjacent to Dalat market. With views over the Hoa Binh area and the city’s famed “virtual living” staircase, the setting captures the intersection of contemporary energy and the city’s nostalgic charm.

The store’s design reflects the essence of Dalat, with warm timber tones set against cool green accents that evoke the misty pine forests which have long stood as symbols of the region. Here, patrons will discover more than their favourite brew—they’ll find a quiet pause from the city’s bustle, a serene invitation to embrace Dalat’s romantic, unhurried way of life.

For those who treasure the earliest hours of the day, Starbucks Galaxy Tulips welcomes guests from 5am, as Dalat slowly stirs to life. In this tranquil setting, art finds its place as a quiet companion to daily rituals. The work of young artist Ngan Bui lends a delicate charm to the space, capturing scenes from local life with poetic sensitivity—coffee branches, wild blooms, serene landscapes—all rendered with a light, thoughtful touch.

Together, these elements weave a harmonious tapestry, one that reflects the spirit of Dalat while gently echoing Starbucks’ own identity. It is a familiar presence, yet wholly in tune with the rhythm of this highland city shrouded in mist.

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