Cover Chanel J12 Coco Game Charms
Chanel J12 Coco Game Charms
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Chanel treats watches as more than a measurement of time—they are a proper canvas to let its imagination run free
Each year, Chanel introduces a unique theme for its watch novelties, helping to bring a level of consistency and storytelling across its diverse models. In 2023, it was the cosmos. The following year, it turned its attention to its couture. And last year, it introduced the right shade of blue ceramic.
In 2026, Chanel decides it is time to play, turning up the fun factor with the Coco Game capsule collection. Arnaud Chastaingt, the director of Chanel Watchmaking, is inspired by the graphic codes of the gaming universe—think chess, playing cards, and video games. Throughout the collection, one motif looms large—founder Mademoiselle Gabrielle “Coco” Chanel in her signature suit.
Read more: Meet L'Exclusif, the new main character in the Bleu de Chanel fragrance universe
The emblematic J12 takes up a significant portion of the 14-piece collection with no less than five references. At the centre is a pixelated Mademoiselle, commanding attention even in the form of a video game avatar.
Above Chanel J12 Coco Game in black ceramic
Above Chanel J12 Coco Game in white ceramic
Chanel J12 Coco Game in black ceramic
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In the J12 Coco Game, Mademoiselle is the seconds hand, complemented by indexes of brilliant-cut diamonds. It is available in black and white ceramic, as well as a black ceramic set with 12 baguette diamonds on the bezel.
See also: How ceramic went from fringe to mainstream in watchmaking
Above Chanel J12 Coco Game in black ceramic with diamond-set bezel
Chanel J12 Coco Game in black ceramic with diamond-set bezel
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A fourth J12 Coco Game is a regular white ceramic version, but with a pixelated Mademoiselle charm suspended from the crown.
Above J12 Coco Game Charms in white ceramic
J12 Coco Game Charms in white ceramic
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The J12 X-Ray is distinctive for its extensive use of sapphire crystal for a timepiece of optimal transparency. It amplifies effect with the J12 X-Ray Coco Game that plays a game of light and shadow through its combination with white gold. The 38mm timepiece is powered by the manual-winding manufacture Calibre 3.1, whose bridges and plate are cut from sapphire crystal—a veritable showcase of Chanel’s virtuosity in fusing beauty and technique.
Above Chanel J12 X-Ray Coco Game in sapphire crystal
Chanel J12 X-Ray Coco Game in sapphire crystal
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Brian Cheong leads the watch (Tatler GMT) and jewellery content at Tatler Malaysia, combining sharp editorial insight with years of luxury lifestyle experience. A seasoned journalist in luxury watches based in Kuala Lumpur, Brian had previously helmed World of Watches, Men's Folio and Prestige Malaysia.
