Cover The underlying philosophy of winemaking is deeply aligned with Chanel’s enduring core values (Photo: Chanel)
The underlying philosophy of winemaking is deeply aligned with Chanel’s enduring core values (Photo: Chanel)
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The artistry of winemaking mirrors Chanel’s own meticulous approach
Chanel’s journey into viticulture began in 1994 in the Médoc region with Château Rauzan-Ségla, a prestigious 17th-century estate renowned for its rich heritage and exceptional terroir. Two years later, the House expanded its winemaking presence to Saint-Émilion, acquiring Château Canon, a 34-hectare vineyard steeped in centuries of history. Though viticulture may seem worlds away from the realm of fashion, the underlying philosophy of winemaking is deeply aligned with Chanel’s enduring core values: time, savoir-faire, and the art of creation.
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Above Château Rauzan-Ségla and Château Canon were acquired by Chanel in 1994 and 1996 respectively
Château Rauzan-Ségla and Château Canon were acquired by Chanel in 1994 and 1996 respectively
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Transforming a vineyard of such calibre is no easy feat, and is a slow and deliberate process. The first ten years was devoted to understanding each parcel of land and its unique terroir; the next to restructuring and revitalisation; and the most recent to refining and perfecting the craft.
Above Château Canon
Château Canon
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The first value, time, is essential, whether waiting for grapes to ripen or allowing a fragrance to reach its peak expression. Savoir-faire is reflected in the mastery of skilled hands, from those that tend to the vines to the jeweller crafting each gem. Creation is the final flourish—turning a harvest into exceptional wine, or reimagining a timeless style.
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Above Château Rauzan-Ségla and Château Canon are expressions of the House’s values
Château Rauzan-Ségla and Château Canon are expressions of the House’s values
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In both the words of wine and couture, excellence cannot be rushed. Château Rauzan-Ségla and Château Canon are not merely sources of exceptional vintages, but living expressions of the House’s enduring values, creating craft that lasts for generations.
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Credits
Images: Chanel
About
Katelyn is the dining and travel editor of Malaysia and Indonesia. Based in Kuala Lumpur, she offers readers an inside look at the movers and shakers in Asia’s growing food and beverage industry.
