From Viva Magenta to Wild Wonder, take a look at Pantone and Akzo Nobel's Colour of the Year, and how they could refresh your home
An unconventional shade for an unconventional time is how Pantone describes its Color of the Year 2023: Pantone 18-1750 Viva Magenta.
This distinctive shade, between blue and red, warm and cool, vibrates with vim and vigour. It's a shade rooted in nature descending from the red family, demonstrating a new signal of strength, especially welcome after a global pandemic.
Now in its 23rd year of selecting an annual colour, The Pantone Institute considered the challenges of recent years and how they have shaped perspective, values, and attitudes when finding a colour for 2023.
"In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known," states Leatrice Eiseman, executive director of Pantone Color Institute.
"Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, the colour galvanises our spirit, helping us to build our inner strength."
With this in mind, Pantone also considered the increasing influence of technology; this had been strongly reflected in the touchscreen-inspired shade of last year’s colour, the brilliant periwinkle blue, Very Peri.
This year, human-conducted trend research was interpreted by the A.I. tool Midjourney to create what Pantone described as an “endless new ecosystem to be explored, called ‘the Magentaverse'".
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