Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Cover Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)

Raw luxury finds new expression as architects reinvent the hotel experience through brutalism

Brutalism’s reputation for austere concrete facades and institutional severity might not suggest immediate hospitality appeal. Yet a new wave of hotels proves otherwise, softening raw concrete with thoughtful design interventions.

At Jamaica’s Pompey, board-formed concrete meets warm wood furnishings, while Hotel Marcel’s restoration in New Haven demonstrates how Brutalist buildings can be reimagined for modern comfort. In Athens, the Ace Hotel has embraced concrete’s possibilities, setting a new template for architectural transformation.

These are just three of seven properties worldwide where brutalism’s raw power is being harnessed to create uniquely intimate spaces for rest.

Read more: 8 enviable homes where every day feels like a holiday getaway

1. Pompey in Portland, Jamaica

arrow left arrow left
arrow right arrow right
Photo 1 of 5 Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Photo 2 of 5 Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Photo 3 of 5 Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Photo 4 of 5 Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Photo 5 of 5 Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Pompey in Portland, Jamaica (Photo: Pompey Jamaica)

In Portland Parish, where Jamaica’s Blue Mountains meet the Caribbean Sea, Pompey Estate reveals itself as an audacious experiment in luxury hospitality.

The 50-acre property, masterminded by Freecell Architecture with designer Gia Wolff, marries brutalist boldness with tropical wilderness.

arrow left arrow left
arrow right arrow right
Photo 1 of 5 Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Photo 2 of 5 Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Photo 3 of 5 Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Photo 4 of 5 Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Photo 5 of 5 Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Pompey in Portland, Jamaica (Photo: Pompey Jamaica)
Pompey in Portland, Jamaica (Photo: Pompey Jamaica)

The estate’s austere interiors, designed by Sara Nataf and Katelyn Hinden, complement its dramatic architecture. A professional recording studio, yoga pagoda, and working farms dot the grounds, while an impressive contemporary art collection transforms the property into a living gallery.

Works by Sofia Londoño, Lucas Muñoz, Pedro Reyes, and Veronica Ryan are thoughtfully integrated throughout the landscape, creating a dialogue between art and nature in Jamaica’s verdant heart.

See also: 7 stunning architect-designed vineyards that blend wine and spectacular design

2. Hotel Marcel in Connecticut, USA

arrow left arrow left
arrow right arrow right
Photo 1 of 3 Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)
Photo 2 of 3 Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)
Photo 3 of 3 Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)
Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)
Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)
Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)

Along Interstate 95 in New Haven, Connecticut, Marcel Breuer’s iconic Brutalist masterpiece has been transformed from a tyre company headquarters into what may be America’s most sustainable hotel.

The Hotel Marcel, now part of Hilton’s Tapestry Collection, achieves zero emissions through 1,000 rooftop solar panels and innovative lighting systems.

arrow left arrow left
arrow right arrow right
Photo 1 of 3 Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)
Photo 2 of 3 Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)
Photo 3 of 3 Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)
Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)
Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)
Hotel Marcel in Connecticut, USA (Photo: Hotel Marcel)

Brooklyn-based Dutch East Design has crafted interiors that honour the building’s industrial heritage, preserving original wood panelling and concrete staircases while introducing contemporary touches.

The 165-room property, reimagined by architect Bruce Redman Becker, is the first US hotel to earn both Passive House and LEED Platinum certifications.

Don’t miss: How distinguished architect Lillian Tay built one of Malaysia’s top architectural practices

3. andBeyond’s Sossusvlei Desert Lodge in the Namib Desert, Namibia

arrow left arrow left
arrow right arrow right
Photo 1 of 4 andBeyond’s Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
Photo 2 of 4 andBeyond’s Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
Photo 3 of 4 andBeyond’s Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
Photo 4 of 4 andBeyond’s Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
andBeyond's Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
andBeyond's Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
andBeyond's Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
andBeyond's Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:

In the heart of the Namib Desert, andBeyond’s Sossusvlei Desert Lodge emerges as a study in environmental harmony.

The reimagined 1990s structure, designed by Fox Browne Creative and architect Jack Alexander, channels Brutalist sensibilities with its bold geometric forms of glass, rock, and steel yet softens this architectural rawness against the desert’s undulating landscape.

arrow left arrow left
arrow right arrow right
Photo 1 of 3 andBeyond’s Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
Photo 2 of 3 andBeyond’s Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
Photo 3 of 3 andBeyond’s Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
andBeyond's Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
andBeyond's Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:
andBeyond's Sossusvlei Desert Lodge in the Namib Desert, Namibia (Photo:

The lodge represents a delicate balance between uncompromising modernism and conservation. Solar panels crown the exposed concrete roofs, harnessing the intense desert sun—where temperatures often exceed 50 degrees Celsius—to power state-of-the-art climate control and water recycling systems.

The result is a self-sustaining oasis that proves architectural ambition can coexist with environmental stewardship, even in earth’s most extreme environments.

Read more: What goes into great hotel design?

4. The Sukhothai in Shanghai, China

Tatler Asia
The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
Above The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
Tatler Asia
The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
Above The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)

At Shanghai’s The Sukhothai, brutalism finds unexpected warmth in the hands of architects Neri & Hu. The property’s commanding concrete presence, softened by thoughtful interventions, challenges conventional hospitality design.

Massive board-formed concrete walls create a fortress-like exterior, while inside, the architects have crafted intimate spaces through careful material juxtaposition. A dramatic floating concrete staircase, its grey terrazzo slabs seemingly defying gravity, anchors the lobby beneath a wooden lattice lantern. 

arrow left arrow left
arrow right arrow right
Photo 1 of 5 The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
Photo 2 of 5 The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
Photo 3 of 5 The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
Photo 4 of 5 The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
Photo 5 of 5 The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)
The Sukhothai in Shanghai, China (Photo: The Sukhothai Shanghai)

The 201 rooms temper raw concrete with textured clay walls in muted pinks and greens, while brass accents and pale wood transform institutional austerity into calculated comfort.

Here, brutalism’s characteristic heaviness becomes a virtue, creating what the architects call “an urban oasis” amid Shanghai’s relentless energy.

See also: 5 community-led projects by Riken Yamamoto, winner of Pritzker Prize 2024

5. Hotel Terrestre in Puerto Escondido, Mexico

arrow left arrow left
arrow right arrow right
Photo 1 of 4 Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Photo 2 of 4 Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Photo 3 of 4 Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Photo 4 of 4 Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)

In the sun-drenched landscape of Puerto Escondido, Hotel Terrestre emerges from the Mexican coast like a modernist archaeological discovery.

Architect Alberto Kalach’s latest work for Grupo Habita presents brutalism at its most environmentally conscious: 14 solar-powered villas crafted from hand-made concrete and white mud bricks. 

arrow left arrow left
arrow right arrow right
Photo 1 of 3 Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Photo 2 of 3 Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Photo 3 of 3 Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)
Hotel Terrestre in Puerto Escondido, Mexico (Photo: Design Hotels)

The complex, with its pyramidal reception towers and linear arrangement of private pools, achieves what few brutalist structures attempt—harmony with nature.

Here, raw concrete meets Indigenous maqui wood, while careful siting preserves existing vegetation. It’s brutalism reimagined for an era of ecological awareness, where ancient materiality meets future-focused sustainability.

Don’t miss: 5 Baccarat pop culture figurines: Where crystal meets designer toys

6. Shiroiya Hotel in Maebashi, Japan

Tatler Asia
Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Above Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Tatler Asia
Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Above Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)

The Shiroiya Hotel transforms brutalist bones into cultural currency in Maebashi, a former silk trade powerhouse in Japan.

Renowned architect Sou Fujimoto’s renovation of a 1970s concrete structure creates drama from demolition, stripping away floors to reveal raw concrete expanses where new sculptural staircases dance with Leandro Erlich’s illuminated pipes.

arrow left arrow left
arrow right arrow right
Photo 1 of 4 Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Photo 2 of 4 Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Photo 3 of 4 Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Photo 4 of 4 Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)
Shiroiya Hotel in Maebashi, Japan (Photo: Shiroiya Hotel)

The “heritage Tower,” honouring three centuries of hospitality, now stands alongside Fujimoto’s” green Tower”– a concrete interpretation of local topography.

This is not merely adaptive reuse; it is a concrete canvas where contemporary art, from Lawrence Weiner to Tatsuo Miyajima, turns guest rooms into gallery spaces, marking Maebashi’s evolution from the industrial past to the cultural present.

Read more: Explore the ingenious architecture of Shishi-Iwa House in Karuizawa, Japan, by Pritzker Prize laureates

7. Ace Hotel and Swim Club Athens, Greece

Tatler Asia
Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Above Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Tatler Asia
Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Above Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)

Along the Athens Riviera, where Brigitte Bardot once lounged, the Ace Hotel & Swim Club presents itself as a study in brutalist reinvention.

French studio Ciguë has transformed the former Fenix Hotel, preserving its stark geometric facade while infusing it with ’70s coastal nostalgia. 

arrow left arrow left
arrow right arrow right
Photo 1 of 7 Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Photo 2 of 7 Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Photo 3 of 7 Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Photo 4 of 7 Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Photo 5 of 7 Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Photo 6 of 7 Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Photo 7 of 7 Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)
Ace Hotel and Swim Club Athens, Greece (Photo: Ace Hotel)

The 120-room property honours Greek modernist Aris Konstantinidis through its material dialogue: raw concrete converses with local ceramic tiles and plaster frescoes.

Here, brutalism softens under Mediterranean light, as floor-to-ceiling windows blur boundaries between stark interiors and sea-kissed horizons, while vintage furniture nods to the Riviera’s golden age.

NOW READ

5 gorgeous restaurants in museums around the world

Paola Navone: A design visionary shaping modern creativity and innovation

14 terrace houses in Malaysia with amazing renovations

Topics

Jennifer Choo
Regional Managing Editor of Tatler Homes, Tatler Malaysia
Tatler Asia

Jennifer Choo is Regional Managing Editor of Tatler Homes, covering architecture, interior design, and art across Asia. Based in Malaysia, she oversees regional content on luxury residential design and contemporary art collections. Legally trained but choosing to pursue her passion for design, she previously led notable design publications and worked as an interior stylist and art consultant for property developers, design firms, and private clients.