The foodie and founder of CatchOn communications agency discusses the dishes she misses most from the Philippines, reveals the treats she fills her suitcase with when returning to Hong Kong, and presents a challenge to Hong Kong’s restaurateurs
For Cathy Feliciano-Chon, the beauty of Filipino food lies in the people who make It and those you eat it with. “That’s really the secret ingredient of Filipino cuisine,” she says. “Clichéd as it sounds, it’s really more fun eating with Filipinos. Few cultures have that same sense of unconditional hospitality, grace and joie de vivre, and all that passion and good nature spill on to the plate and make everything taste better.”
Feliciano-Chon is the founder of CatchOn, a branding and marketing agency specialised in hospitality and travel. As such, many of her clients come from the world of F&B. However, it is not only in her professional life that food plays a big part, but personally too.
“I come from a family of fanatic foodies,” she says. “My parents are avid gourmands and their travels were always filled with ingredients they smuggled back: saffron from Tehran, a paella pan from Spain… Last month, I met my mum in LA and she managed to haul back some 50kgs of meat to Manila. That’s how crazy we are.”
Feliciano-Chon takes after them. On her visits to the Philippines, she fills suitcases with her favourite Filipino treats to ensure that she can take a taste of the place she was born back to Hong Kong with her.
What do you miss most on the food and drink front when you are away from the Philippines or haven’t been back for a while?
I crave homestyle dishes like laing (taro leaves in coconut milk), buro (fermented rice with fish), pancit palabok, fried bangus, etc. But most of all I really miss the traditional Filipino breakfast spread—tocino, tapa, longganisa and tuyo with rice and eggs!
What is the first dish you eat when you return and where do you go for it?
My first meal is always at home, and it’s whatever my mum prepares.
Related: 11 Filipino Breakfast Foods To Help You Start Your Day Off Right