From exercise apps that consider your monthly cycle, to running shoes designed according to women’s feet

The world as we know it has largely been designed for men.

This statement can be illustrated in the pharmaceutical industry, where fewer women were enrolled in drug trials, leading to overmedicated women, according to a study done by the University of California in 2020.

Even our everyday car seat belts have also been traditionally designed with men in mind, as the crash test dummies used to test the seat belts in the 1960s were based on the average man’s biometrics. A 2019 study published in the journal Traffic Injury Prevention found that women wearing seat belts are 73 per cent more likely to be injured in a front-end car crash than men. 

According to the Design Council’s analysis of the design workforce in the UK in 2021, 78 per cent of the design workforce is made up of men. The study also finds that women are less likely than men to be in senior roles. 

However, gone are the days when women are assumed to only lift half-pound pink dumbbells at the gym. With an increasing number of women embracing previously male-dominated industries and sports, from weightlifting to the rise in femtech, more companies are now introducing products that are designed with women in mind. 

More recently, Lululemon introduced its first footwear collection, which was specifically designed for women's feet. “We intentionally started with women first because we saw an opportunity to solve for the fact that, more often than not, performance shoes are designed for men and then adapted for women,” said Sun Choe, Lululemon’s Chief Product Officer.

Here, we round up a few exercise products designed for women on the market.

See also: Filipina Entrepreneur Sarah Vee Is Using Her Platform, Women of Hong Kong, To Build A Community Of Likeminded Ladies

Women’s Fitness App by Wild AI

Designed for women who are serious about their fitness training, Wild AI is a fitness app that helps you maximise your training by using the science of female physiology. The app offers recommendations for everything from training, recovery, and food based on the user’s menstrual cycle. For example, if you’re in the follicular phase of your cycle, the body’s immunity is higher, making it the best time to do more intensive training. 

Learn more by visiting @wildaiapp on Instagram

See also: The Best Period Tracking Apps of 2022

Period Activewear by Knix

Knix, a company that specialises in period underwear, has introduced a period activewear collection which includes leggings, shorts and skorts. The company’s special leakproof technology is built into each product, which means you can wear them commando-style on light flow days. 

Learn more by visiting

Running Shoes by Lululemon

Lululemon made headlines a few months ago when they introduced their first-ever pair of workout shoes: Blissfeel, running shoes that were specifically made for women’s feet. 

Using data from millions of foot scans, the company worked with biomechanics and foot morphology experts to build the new shoe. Blissfeel is made up of a thick layer of compound foam to balance cushioning, while the bottom layer dampens impact. 

Learn more about it by visiting

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Fitness Tracker by Oura Ring Gen3

Oura Ring has long been one of the most popular fitness trackers on the market, focusing on optimising the user’s wellness through sleep tracking rather than focusing on one’s fitness activities. 

The newest model, Oura Ring Gen3’s newest feature, period prediction, is one that people with irregular periods would appreciate. After using the ring for a few months, it’ll start to understand your body better and spot irregularities in your daily temperature, heart rate and sleep, which will play a part in period prediction. Here’s to fewer surprise visits from Mother Nature. 

Learn more by visiting

See also: 6 Best Fitness Trackers To Try

High Ponytail Cap by Popflex Active

Ever wanted to wear a high ponytail underneath a cap…only to find that it’s an impossible task since the opening of the cap is on the bottom? Popflex Active’s high ponytail caps are designed to adapt to almost any hairstyle and any ponytail length. 

Learn more by visiting


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