Cover Jacob Elordi joins Tag Heuer as new brand ambassador (Photo: Tag Heuer)

The Australian actor will be the new face of the Tag Heuer Monaco

Australian actor Jacob Elordi is the new ambassador for Swiss luxury watch brand Tag Heuer. The 24-year-old is one of the stars of HBO’s critically acclaimed drama Euphoria.

As ambassador, Elordi will be the new face of the Tag Heuer Monaco, representing the timepiece that is as daring and iconic as the actor’s performance as Nate in Euphoria.

The actor wore the Tag Heuer Monaco at the Academy Awards ceremony earlier this year. The watch has a black dial, white sub-dials and a black alligator strap.

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Elordi joins tennis super Naomi Osaka, actor Ryan Gosling and many others as brand ambassadors.

“We are incredibly excited to announce Jacob Elordi as [an] ambassador for the Tag Heuer Monaco. He is the stand-out star of a new generation, an artist who is unafraid to take risks, taking roles that challenge both himself and the audience,” says Tag Heuer CEO Frédéric Arnault in a statement.

“He is also someone who comes fully-formed with his own strong sense of timeless style,” he adds.

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On being appointed ambassador, Elordi says, “I’ve always been drawn to things that are both classic and timeless so partnering with Tag Heuer was perfect for me.”

He adds, “Tag Heuer has been the epitome of elegance and excellence for over 160 years, and it’s thrilling to be their representative for the next generation.”

See also: 6 of the Trendiest Outfits From ‘Euphoria’ Season 2

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