Cover Ryan Gosling is Tag Heuer's latest brand ambassador (Photo: Tag Heuer)

Ryan Gosling has been announced as Tag Heuer's newest ambassador

Ryan Gosling has starred in numerous Hollywood hits including La La Land and Drive but, until now, the actor has never partnered with a brand. This is why Tag Heuer’s announcement that Gosling will front its campaign for the new Carrera Three Hand collection is so shocking to the watchmaking world.

“Tag Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over a hundred and sixty years,” says Gosling. “Partnering with them was an easy decision and time, in general, is just something I think a lot about now. My kids are growing up fast, so I keep an eye on the clock in a way I never used to.”

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Shot by New York-based photographer Pari Dukovic, smoldering photographs of Gosling driving with the Carrera strapped to his wrist prove this 40-year-old is the perfect poster boy for pretty much anything.

“Ryan said he wanted to do something completely different,” comments Dukovic. “Colour has emotion and it’s completely unexpected. In creating these portraits it was about creating something timeless and timely at the same time.”

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