Cover Zenith, Hublot and Tag Heuer their first new releases in 2026 at LVMH Watch Week in Milan
Zenith, Hublot and Tag Heuer their first new releases in 2026 at LVMH Watch Week in Milan
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From Tag Heuer to Tiffany & Co., these are the best new timepieces unveiled at LVMH Watch Week 2026 in Milan
The surprise resignation of Antoine Pin, former CEO of Tag Heuer, just days before LVMH Watch Week rattled the industry. The LVMH veteran had only assumed the role in 2024, and his sudden departure leaves a leadership vacuum as there is no immediate successor.
Still, the show must go on, and LVMH Watch Week kicked off today in Milan with eight brands in its watch division—including, of course, Tag Heuer.
Three Tag Heuer watch releases came into my inbox before the embargo date, and of the trio, the Carrera Chronograph Seafarer is a clear standout. For one, its design embraces the vibrancy of the vintage timepiece it is based on—1949‘s Seafarer with Intrepid teal and dark yellow on the sub-dials. These are beautifully complemented by a champagne dial, with gold-plated indexes and hands.
Read more: Tag Heuer incorporates the Solargraph movement for the Formula 1 watch
Above Tag Heuer Carrera Chronograph Seafarer
Tag Heuer Carrera Chronograph Seafarer
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For another, it is the first Tag Heuer watch in 77 years to incorporate the tide time indicator, dubbed Heuer Solunar. Appearing at 9 o’clock, a push of the ‘TIDE’ button will activate the disc, which is divided into four quadrants. A useful guide for seafarers deciding when to sail in or out of harbour, the disc displays when the tide is at its highest or lowest, making one full rotation in 29.53125 days. It is powered by TH20-04 automatic movement with an 80-hour power reserve.
The now-emblematic glassbox design comes in a 42mm steel case, with a sapphire crystal caseback engraved with the signature “Vintage Wreath”. The seven-row steel bracelet with a folding clasp is a sophisticated re-interpretation of a heritage ‘beads of rice’ design, offering exceptional comfort.
See also: 6 best watches inspired by the speed and precision of Formula 1
Above Tiffany Timer in platinum with taupe alligator strap with triple folding clasp
Tiffany Timer in platinum with taupe alligator strap with triple folding clasp
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PASSING TIME
Tiffany & Co. celebrates its heritage in producing complicated timepieces with the Tiffany Timer, a chronograph that harks back to the brand‘s first stopwatch in 1866. It is powered by a custom El Primero 400 movement but what‘s really distinctive is the iconic Bird on the Rock motif in 18k yellow gold on the oscillating weight, visible on the caseback.
Above Tiffany & Co.’s iconic Bird on the Rock motif is incorporated into the El Primero movement
Tiffany & Co.’s iconic Bird on the Rock motif is incorporated into the El Primero movement
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The 40mm platinum timepiece features a Tiffany blue dial with 12 baguette diamonds for indexes. It is limited to 60 pieces.
GAME ON
Hublot takes the opportunity at LVMH Watch Week to celebrate Novak Djokovic’s unprecedented 24 Grand Slam titles with a trio of Big Bang Novak Djokovic GOAT Edition. The collection comes in three colours—blue, orange, and green—each representing the three tennis playing surfaces. The number of pieces produced for each colour is dependent on the number of wins Djokovic has achieved on each surface: 72 wins on hard court (blue), 21 on clay (oranges), and eight on grass (green). Hublot will produce more watches for any future wins.
Above Hublot Big Bang Novak Djokovic GOAT Edition in green, blue and red
Hublot Big Bang Novak Djokovic GOAT Edition in green, blue and red
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Known for its expertise in innovating materials, Hublot has developed a composite marbled material for the case. Lightweight and incredibly durable, they are made from Lacoste polos and Head tennis racquets. It is held together with a case middle crafted from Titaplast, the world’s strongest polymer.
Above The lattice “mainplate” designed to mimic racquet strings
The lattice “mainplate” designed to mimic racquet strings
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More interestingly, instead of a mainplate, the components of the MHUB6035 Automatic Tourbillon movement are held in place by a three-dimensional lattice that recalls racquet strings.
PARTY LIKE IT’S 1969
With all the interest in vintage watches, Zenith is on the right track mining its rich archives for the Defy Revival collection. This year, it is another key 1969 creation. The Defy Revival A3643 features a 37mm retro steel case with a silver-toned dial faithful to the original design, from the applied two-tier hour markers to the seconds hand with vivid orange rectangular segment. Even the strap is a slice of history—the ladder bracelet was originally designed by Gay Frères exclusively for Zenith in 1969. It has, however, been updated with an open caseback that reveals the contemporary automatic Elite 670 manufacture movement Zenith star rotor.
Above Zenith Defy Revial A3643 in steel case with ladder bracelet
Zenith Defy Revial A3643 in steel case with ladder bracelet
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BARE ESSENTIAL
Daniel Roth introduces a skeletonised version of the Extra Plat, a veritable showcase in transparency and gold craftsmanship. The Extra Plat Rose Gold Skeleton “emphasises proportion, clarity, and a certain discreet sophistication. By skeletonising the calibre, we allow the architecture to be understood on its own terms,” declares Matthieu Hegi, artistic director of La Fabrique du Temps Louis Vuitton. It is powered by the DR002SR calibre with newly shaped bridges and plates in 18k 5N rose gold—the same metal for the case—but boasts the same technical specifications of the DR002 with 4 Hz frequency and 65-hour power reserve.
Above Daniel Roth Extra Plat Rose Gold Skeleton
Daniel Roth Extra Plat Rose Gold Skeleton
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RIGHT ON TIME
Since debuting with a minute repeater at Geneva Watch Days last year, Gérald Genta’s Geneva collection welcomes time-only versions. Available in rose or white gold, the elegant proposition features a dial in grained brass with a gradient smoked effect that lends the cushion case greater distinction. It is powered by the Zenith Elite GG-005P automatic movement with 4 Hz frequency and 50-hour power reserve.
Above Gérald Genta’s Geneva Time Only in rose and white gold
Gérald Genta’s Geneva Time Only in rose and white gold
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THE ITALIAN JOB
A timepiece fit for a horology enthusiast and a numismatist, Bvlgari’s Maglia Milanese Monete secret watch features an authentic ancient coin from 198–297 AD depicting Emperor Caracalla, framed by brilliant-cut diamonds. This rare decorative feature opens up to a dial, its timekeeping powered by the Piccolissimo BVP100, the world’s smallest round movement. A Milanese strap completes this striking rose gold beauty.
Above Bvlgari Maglia Milanese Monete
Bvlgari Maglia Milanese Monete
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Brian Cheong leads the watch (Tatler GMT) and jewellery content at Tatler Malaysia, combining sharp editorial insight with years of luxury lifestyle experience. A seasoned journalist in luxury watches based in Kuala Lumpur, Brian had previously helmed World of Watches, Men's Folio and Prestige Malaysia.
