Where jewels tell time: Tiffany & Co.’s sublime fusion of jewellery and watchmaking

Another Schlumberger’s design—the yellow gold cross-stitches motif from the Sixteen Stone collection—has been reimagined as hour markers for the Twenty Four Stone watch.

The cushion shape of Tiffany & Co.’s legendary yellow diamond has been reimagined as a diamond-cut aquamarine that protects the dial of the Carat 128 Aquamarine watch. Its five-row bracelet is a luxurious spin of Tiffany’s engagement ring and its six-prong design.

Last but not least, the Eternity by Tiffany Wisteria watch that tested the skills of its artisans in plique-à-jour enamelling to recreate the vibrant floral motif of Tiffany’s Wisteria lamp

The new collection of watches shares a common theme: they are all based on iconic designs that already exist within the maison. But it goes beyond merely translating a design motif onto a watch dial—thoughtfully crafted with meticulous expertise, the designs offer a fresh perspective, elevating the act of time-reading to an entirely new level.

After examining its history and archives, Bleu is determined to stick to the design-first approach. “Our inspiration comes from the creativity of our jewellery. These are not reinventions of an old watch. They are new and inspired by some of our most iconic jewellery today,” he elaborates.

Do you find it particularly challenging balancing the jewellery and watchmaking? 

Watches are often seen as a separate métier from jewellery, but at Tiffany, the connection is intrinsic and deeply rooted in our DNA. Every detail in our timepieces—like the six-prong crown inspired by our engagement rings—reflects our heritage as a jeweller. These aren't simply watches with diamonds; they are true extensions of Tiffany’s artistry in jewellery.

What in-house skills are available at Tiffany?

We established Tiffany Horlogerie in Geneva two and a half years ago, bringing together a team of specialists across 41 disciplines—ranging from design to quality control. While we collaborate with the best Swiss suppliers for components, we retain full control over design and construction, ensuring every movement is tailored to our creative vision—just as in jewellery, where design always comes first.

Can we expect any partnerships or collaborations with the other brands under LVMH?

Yes, absolutely. While it is not specifically a strategy for us, it is to our advantage that we have connections with these brands—not to mention other top specialists in Switzerland. We also benefit from having access to the stones at our New York facility. It’s like conducting a big orchestra, taking all the best components we can find and putting them together into our designs. 

There’s a lot of interest in vintage watches with the Tiffany logo on the dial today. How do you balance heritage while remaining relevant in the competitive luxury market? 

Tiffany’s legacy lies not in replicating the past, but in its enduring spirit of creativity and innovation. As an American brand, we’re driven by a forward-looking philosophy—designing timepieces inspired by our iconic jewellery rather than vintage reissues. That said, we remain open to revisiting archival pieces, so long as they align with our modern vision. 

How did it feel to be a part of the LVMH Watch Week this year?

On a personal basis—and I speak for my team too—it was a marvelous moment to finally be able to present what we had been working so hard on in the last four years. It was all the more perfect that we got to do it in New York (the birthplace of Tiffany & Co.). 

Last question: what would be your ideal Tiffany watch?

One that tells the story of beauty that appeals to both men and women. 

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