American jeweller Tiffany & Co marks 185 years with a visual chronicle of its luminous history in London
Few things in life can weather the inexorable test of time; a treasured story, passed down reverently through the ages, is one of them. A treasured story filled with dazzling passion, brilliant creativity and bold risks? Even more so.
That is where we find ourselves today, 185 years down the path of history, with legendary American jeweller Tiffany & Co. If you’re an ardent fan of the brand like yours truly, you would have heard the echo of its glorious past from friends, family and associates: founded in 1837 by Charles Lewis Tiffany, the store in its first iteration operated as a respectable stationery and fancy goods emporium in New York City. Its remarkable reputation grew swiftly over the next four decades under Tiffany’s vision and stewardship, acquiring a name for its fine silverware, classically stylish designs and daring innovations.
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It grew even more when Tiffany—by then one of the top jewellers in the world—bought the world’s largest yellow diamond—a 287.42‑carat rough stone from the storied Kimberley diamond mines in South Africa that was eventually transformed into the Tiffany Diamond worn most recently by pop culture queen Beyoncé in the brand’s 2021 About Love campaign—in 1878, and nearly one‑third of the French Crown Jewels in 1887, earning him the moniker “The King of Diamonds”.
What followed since then has also been the stuff of legend. Just think of the luxury jeweller and you’ll be hard pressed not to associate it with Audrey Hepburn and her iconic scenes in the perennially chic classic Breakfast at Tiffany’s; the work of its star designers—among them, Lewis Comfort Tiffany, Elsa Peretti, Jean Schlumberger and Paloma Picasso—whose designs have transcended time and become, almost, works of art in their own right; or its highly anticipated annual Blue Book high jewellery collections, which have roots in the brand’s early direct mail catalogues.