Beyoncé Serenades Jay-Z With ‘Moon River’ in Latest Tiffany & Co Campaign
Additional reporting by Andrea Saadan.
After practically breaking the internet with her new campaign with Tiffany & Co alongside husband Jay-Z, Beyoncé continues with the luxury jewellery house’s groundbreaking About Love campaign, this time, in an intimate short film with Jay-Z with a breathtaking rendition of ‘Moon River’, famously sung by Audrey Hepburn in the iconic 1961 film, Breakfast at Tiffany’s.
Captured on a Super 8 camera by Black Is King director Emmanuel Adjei, the film is set as a series of nostalgic flashbacks and dreamlike visuals of the Carters—who have never appeared together in a campaign prior—interwoven with Beyoncé’s spine-tingling rendition of the song. Situated in a modernist home in Bel Air against the backdrop of the robin-egg-coloured Jean-Michel Basquiat painting (which previously made an appearance in campaign photos), Beyoncé performs the ballad on piano while her husband looks on adoringly, intercut with his own personally filmed clips of Beyoncé. What you get is a raw and tender declaration of love between what just may be the biggest powerhouse couple of today.
Of course, with a campaign of such immense star power, it only makes sense that they would bring out the big guns, or in this case, diamonds. As a homage to Hepburn, Beyoncé comes dressed in a floor-length black Balmain dress adorned in a dazzling assortment of Tiffany & Co jewellery, namely, the 128.54 carat Tiffany Diamond. One of the largest yellow diamonds in the world, and considered one of the most important gemstone discoveries of the 19th century, she makes for the first black woman to don it, and the fourth person ever to do so: it was previously worn by three other people, one of them Audrey Hepburn (in promotional photos for, what else—Breakfast At Tiffany’s in 1961). Meanwhile, Jay-Z is dressed in a smart black Givenchy tux adorned by visionary designer Jean Schlumberger’s legendary Bird on a Rock brooch—reimagined as a pair of one-of-a-kind cuff links—and a striking Apollo brooch in platinum, yellow gold, and diamonds, as well as a whole slew of other Tiffany pieces.
As part of its 'About Love' campaign, the first couple of hip-hop and R&B also starred in Date Night, a new video for Tiffany & Co that debuted globally on October 19.
In the two-minute video clip directed by Dikayl Rimmasch, Beyoncé rocks an old Hollywood glam look that includes a classic red lip, chic updo and white-framed glasses and bedazzled her outfit with iconic Jean Schlumberger pieces, including the 10-carat Schlumberger Ailsa diamond ring and a pair of Schlumberger Ribbon Fan platinum and 18k gold earrings featuring diamonds of over six carats.
In the backseat of a Rolls-Royce, Beyoncé also plays a game of 'He loves me, he loves me not' with a yellow daisy as she sits through a car ride with Jay-Z, and of course, a glass of Armand de Brignac champagne—a brand owned by both the rapper and LVMH after an acquisition deal this year. In the film, Jay-Z has on the Bird on a Rock brooch, which features a platinum and 18k gold bird perched on a 44-carat morganite gemstone.
Making this car ride extra special was a special appearance by the couple's first child, daughter Blue Ivy Carter, who can be seen playfully running after the car in one scene and then joining her parents in the backseat later on.
Beyoncé is the first Black woman in history to wear the Tiffany Diamond; Jay-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch—reimagined as a pair of one-of-a-kind cuff links—and a striking Apollo brooch in platinum, yellow gold, and diamonds (Photo: Mason Poole / Courtesy of Tiffany & Co.)
The Tiffany Diamond Necklace in platinum featuring a 128.54-carat fancy yellow diamond with 16 cushion-cut diamonds of over 80 total carats and 46 round brilliant diamonds of over 15 total carats (Photo: Courtesy of Tiffany & Co.)
Tiffany & Co. Schlumberger® Bird cuff links in platinum and 18k yellow gold with diamonds. Custom design for campaign, not for sale (Photo: Courtesy of Tiffany & Co.)
Tiffany & Co. Schlumberger® Apollo brooch in platinum and 18k yellow gold with diamonds (Photo: Courtesy of Tiffany & Co.)
Above all, there is arguably no other house as iconoclastic and quintessentially New York as Tiffany & Co, which was founded in New York City in 1837. This is why when 29-year-old Alexandre Arnault sought to reinvent the brand, following the LVMH merger earlier in the year, he did so by honouring its storied 187-year past while simultaneously pushing it forward with cultural heavyweights, both past and present, and on the themes of love: subjects as enduring as time and space; words synonymous with the brand.
Look out for more bonus and exclusive films from the 'About Love' campaign in the near future.