Cover Jay Z and Beyonce attend the "China: Through The Looking Glass" Costume Institute Benefit Gala. (Photo: Getty Images)

Beyoncé and Jay-Z’s appointment comes just after LVMH purchased the luxury jewellery brand

Luxury jewellery house Tiffany & Co welcomes two new brand ambassadors today and they are none other than R&B queen Beyoncé and her rapper husband Jay-Z.

See also: Tiffany & Co Brings Their 80-Carat ‘Empire Diamond’ to Southeast Asia for the First Time

The powerhouse couple becomes the latest celebrities to join Tiffany & Co as brand ambassadors alongside Anya Taylor Joy, Tracee Ellis Ross, and Rosé of Blackpink.

Beyoncé and Jay-Z’s appointment follows LVMH’s acquisition of the storied American jewellery brand, which is trying to rebrand itself to appeal to a new audience.

And it looks like LVMH will be taking Tiffany & Co to greater heights considering the star power of their latest ambassadors and their existing professional relationship with the Carters since it is not the power couple’s first interaction with the French conglomerate.

Earlier this year, LVMH bought a 50 per cent stake in Jay-Z’s champagne brand, Armand de Brignac, which has achieved much success and sold about 900,000 bottles in 2019.

See also: Yellow is The New Tiffany Blue With Tiffany & Co’s Pop-up Store

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