On the heels of its #TiffanyYellow April Fools’ Day prank earlier this year, jeweller Tiffany & Co unveils its first Tiffany Yellow pop-up in Los Angeles
On the 1st of April this year, Tiffany & Co took its followers on Instagram by surprise when it swapped its signature robin’s egg blue for a sunny yellow. In a post that’s now accrued over 400,000 likes, the jewellery house shared an image of a yellow Tiffany & Co box, simply captioned: “Introducing our new House colour #TiffanyYellow”.
While keen-eyed followers of the brand correctly guessed that it was the brand’s April Fools’ Day prank, many others were understandably shocked at the change from the iconic Tiffany Blue, generating a huge buzz online. So it’s no surprise that Tiffany & Co—with its more playful and irreverent tone under the new direction of luxury conglomerate LVMH—decided to go with the flow, installing a yellow-themed pop-up at its location at Rodeo Drive, Los Angeles boasting yellow furniture, food, and of course, yellow Tiffany & Co boxes and shopping bags.
