Cover Hailey Bieber rocking the new T Collection

The wife of Justin Bieber appears in her first campaign for Tiffany & Co.

Hailey Bieber joined Tiffany & Co. as its House ambassador in October last year but it is only now that she's appearing in her first advertising campaign for the jeweller. Modelling the brand's contemporary T Collection, Bieber brings her own sense of edginess to the bold and modern jewellery that comprises diamond-set circular pendants and hoop earrings with hand-polished finishing. 

“I have special memories of the women I admire wearing Tiffany & Co. jewellery. It’s a real honour to join that legacy as the face of the T Collection," Bieber said. 

See also: Tiffany & Co is Bringing its Stunning ‘Vision & Virtuosity’ Exhibition to London


“A modern-day style icon, Hailey embodies the powerful spirit of the T Collection,” declared Alexandre Arnault, executive vice president, product and communication of Tiffany & Co.. Bieber has been seen at glamorous events wearing Tiffany & Co.'s creations, most recently at Met Gala 2022

Scroll the gallery below for your first look at the new T Collection.

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