Cover Troye Sivan

Cartier’s latest campaign celebrates universal love and family with 12 friends of the maison from all around the world, including Lily Collins, Monica Bellucci and Jackson Wang

Spreading some festive joy and cheer, Cartier brings together the biggest stars from all around the world in a film directed by emerging British director and fashion photographer Charlotte Wales, known for her refreshing and light-hearted approach to her work.

In this film, members of the Cartier family—Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang and Maisie Williams—dance to the upbeat rhythm of the eponymous '70s pop melody by Roger Glover and Ronnie James Dio.

“It’s a part of the Cartier philosophy to believe that we are stronger and more authentic together, and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration. Together, they seem to defy gravity through Cartier’s red box, which they have filled with a sense of joy,” says Arnaud Carrez, senior vice president and chief marketing officer of Cartier. 

Filmed between Paris, Los Angeles and Shanghai, Love Is All is a cheerful celebration of universal and timeless love between friends and family as well as a declaration of the maison’s commitment to cultural and artistic diversity.

Take a look at Love Is All film below: 

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