Farm and fashion are two words that don't come together often but Slvr., pronounced 'Silver', Tetsuya makes us question why we don't bring the two together more often. It all began when his grandson, Naoya Kudo, had the idea of photographing Slvr. in his own designer wares against the backdrop of their farm in Akita Perfecture to share with friends and family.
What started as a fun idea has turned into much more. Today, the 87-year-old retiree is a fashion icon, with more than 150,000 Instagram followers from all around the world and official merch on his online shop—from photo books and print-outs to T-shirts and phone cases.