Featuring brands like Alexander McQueen, Tommy Hilfiger and Franck Muller, here's what you need to know about the virtual fashion extravaganza happening from March 24 to 27
It’s finally happening: Fashion Week is going virtual. That’s the agenda of the first-ever Metaverse Fashion Week (MVFW), happening from March 24 to March 27.
On top of runway shows, the online event includes an array of pop-up stores, panel discussions, after-parties and more—all hosted on Decentraland, a 3D virtual world that’s built on the Ethereum blockchain. There will also be a host of non-fungible tokens (NFTs) available to purchase on the platform.
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Over 60 brands from the fashion, beauty, watches, tech and automotive industries will be participating in MVFW. Many of them will be making their Web3 debut during the four-day event, which is open to all.
“MVFW will be free and obviously as it will be digital, all you will need to attend is a computer and an internet connection,” said Giovanna Casimiro, head of MVFW.
Thinking of taking part in MVFW? Below, we highlight all the virtual spaces and events that you don’t want to miss.
Read more: Singaporean Fashion Photographer Shavonne Wong Makes a Splash in the World of NFTs
1. Watch Virtual Fashion Shows From the Front Row
From Friday, MVFW will host futuristic runway shows from luxury brands like Etro, Dundas, Dolce & Gabbana and Philipp Plein, as well as digital fashion brands such as The Fabricant and Auroboros. Expect to see exclusive looks designed for the metaverse, which can purchased as NFTs with a crypto wallet and worn by your avatar on Decentraland.