Cover Photo credit: Tommy Hilfiger
Photo credit: Tommy Hilfiger
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Tommy Jeans Coca-Cola Capsule collection revisits the merchandising of the iconic beverage that started in the impending age of pop culture.
Above Photo credit: Tommy Hilfiger
Photo credit: Tommy Hilfiger
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The bold rugby shirts bearing the name of the soda drink was American fashion at its peak especially when the Coca-Cola gear was worn by hip-hop musicians and streetwear aficionados of the 1980s to 1990s.
Seen in music videos and a cameo as a Coca-Cola vest in the documentary “Paris is Burning”, the man behind this youthful line of frank branding is none other than designer Tommy Hilfiger who created the first collection in 1986.
Photo credit: Tommy Hilfiger
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The Tommy Jeans Coca-Cola Capsule collection is a blast from the past with the introduction of a special re-edition of the 1980s styles, in a campaign that captures the sepia look of vintage Coca-Cola ads.
By combining the logos of both Tommy Jeans and Coca-Cola, it’s apparent that the series consisting of tees, sweats, hoodies and rugby shirts do not hold back on its vibrant colour blocking of red and white shades that’s a mesh of sugary pop and pleasant nostalgia.
Read also: This Tommy Hilfiger X Lewis Hamilton Collection Will Have Your Heart Racing.
Photo credit: Tommy Hilfiger
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A style heritage that’s rooted in American pop culture, pairing the collection with high-waisted denim and the striking Tommy Hilfiger sneakers will give you a rebooted new wave fashion from the pre-pocketed Internet era.
The collection will be available at select Tommy Jeans stores worldwide and online at tommy.com from April 5 onwards.
She sees herself as a student of life first and foremost considering how she had to learn about journalism and content writing immediately in the working field. Aina is a law graduate who seeks to venture into the world of publication through her position as a writer at Malaysia Tatler. She collects graphic novels and watches videos of film analysis daily. Find her on Twitter; @ainaizzah.
