Paco Rabanne is expanding its fragrance range with Olympéa, an olfactory ode to a strong and irresistible woman. The new perfume is set to launch in August.
After launching the men's fragrance Invictus, Paco Rabanne returns to the theme of antiquity with an equivalent for women. Like its masculine counterpart, Olympéa is meant to embody strength, dynamism and athletic conquests, only this time with a sensual feminine side represented by a modern Cleopatra.
A sultry vanilla accord
To develop the new scent, Paco Rabanne enlisted the help of Loc Dong, Anne Flipo and Dominique Ropion. The three noses built their fragrance around a contrast between the sensuality of an original salted vanilla accord and the freshness of floral and marine scents.
Opening notes of green mandarin, ginger flower and water jasmine give way to the vanilla accord at the perfume's heart, which is followed by base notes of sandalwood and ambergris.
Created by designer Marc Ange, the flacon for Olympéa combines a modern esthetic with symbols borrowed from antiquity, including wings and laurel leaves.
Luma Grothe as the modern Cleopatra
To embody its new fragrance, Paco Rabanne chose Brazilian supermodel and L'Oréal Paris spokesperson Luma Grothe. The wide-eyed young woman is the face of Olympéa in a short advertising film, the fourth directed by Alexandre Courtès for Paco Rabanne.
"Luma's eyes are filled with seduction and playfulness; they convey an enormous amount of emotion," Alexandre Courtès said. "It is her gaze that carries us, like the immobile gods on this imaginary Mount Olympus, in the wake of her seduction."
Olympéa arrives in stores from August 17.