This month, Disney+ Hotstar has gone all out to take Cruella's lead characters from the screen to real life. From edgy reimaginations of the iconic villain's style to stellar Cruella-inspired wardrobe transformations by Malaysian influencers like Amelia Henderson, Malaysian fans of the live action film will doubtless be excited with this collaboration with Disney+ Hotstar on their home turf.
Can you picture Cruella de Vil in a cheongsam? Malaysian fashion illustrator Fikri Afif was the perfect candidate to create three gorgeous looks for the film's diabolical leading lady as well as for her oh-so-fashionable nemesis, Baroness von Hellman. Afif, who has worked with brands like Fashion Valet, Jaeger-LeCoultre and Gucci, posted the looks on Instagram on September 1, 2021.
"When I received the offer to collaborate with Disney+ Hotstar for its long-awaited live action feature film about one of cinema's most notorious—and notoriously fashionable—villains, Cruella, it was a quick YES from me," he wrote in the post, citing admiration for the film's two-time Academy Award–winning costume designer, Jenny Beavan.
"Inspired by Cruella’s iconic looks, these numbers were given a Malaysian twist, with new takes on the traditional cheongsam, Sarawakian Orang Ulu cultural costume’s prints and a Muslim-friendly look while still capturing her persona: fierce, bold and a little bit mad!"