The Ah Boys To Men actor co-founded Zyu skincare with his partner Tay Zoen just a month before Covid-19 hit
Those familiar with the beauty industry will understand the challenges that come with it. But thanks to how robust it is, we are never short of trends and new discoveries to aid us in our quest to achieve healthier skin and fancier makeup tricks. Even the local beauty industry has its fair share of players, including celebrity-founded brands.
But if there is an unlikely participant amongst them, it has to be local actor Joshua Tan—who rose to fame after starring in the Ah Boys to Men movie franchise. Not quite what you would expect of a typical beauty brand founder. Right before Covid-19 hit the country, Tan launched Zyu skincare in December 2019 with his fiancée Tay Zoen.
Don't miss: How to Build Your Own Makeup Brand on Instagram, According to Beauty Influencer Sahur Saleim
On the decision to start a business, Tan was frank about his initial apprehension.
“I always associated business with conflict and constant headaches. Seeing how several of my colleagues in the media industry branching out as entrepreneurs and witnessing the trials they faced first-hand was extremely intimidating,” Tan admitted.
However, he found a good team player in his partner.
Tay, who is currently a medical student in her fifth year at the University of New South Wales, is no stranger to the beauty scene as she grew up in a family of aestheticians and her parents have been in the business for over 20 years.
“I was always interested in the field of business, but I never planned to start a business during medical school, and definitely not with my partner!” Tay shared.
“Nevertheless, I cannot imagine my life without Zyu; it has been an extremely rewarding yet demanding journey and I love what I am doing.”
The gender-neutral skincare line consists of products made with ingredients sourced from all around the world and handpicked by the brand. These include nature extracts that are fragrance-free; its products are all certified to be cruelty-free, animal derivative-free, silicone-free and sulphate-free.
Thus far, the range includes six products including its flagship item, the Antioxidant Nightmask, a leave-on night mask targets common skincare problems.
Below, Tatler speaks to the dynamic duo as they share more about their brand and what they hope to achieve next.
In case you missed it: Best Local Beauty Brands to Shop For Now