What better way to celebrate Singapore’s 56th birthday than to support local through some good ol' shopping?
There are several ways to #supportlocal in Singapore but we would all have to agree that one of the most enjoyable ways is by... shopping! Our tiny island is home to a range of talents in the beauty industry, including notable brands who have gone international as well as up-and-coming labels.
No matter their achievements, we are so proud to be able to throw our support behind these homegrown beauty brands.
Below are some of our favourite labels that you need to have on your radar and shop for, pronto.
1. Heure
Smart and effective science-led skincare—that’s what homegrown beauty brand Heure has strived for since its launch in November 2020. The brand is powered by a revolutionary proprietary encapsulation and transdermal delivery system, SPHR, which works to pinpoint problem areas in the skin dermis, deliver key active ingredients through the epidermis and activate the smart time-release formula to optimise results within 24 hours, embodying the brand’s tagline “beauty runs deep”.
The brand made its debut in the US recently and was featured by notable social media stars such as Chriselle Lim and Eva Chen. This August, Heure will also be available on Sephora.sg.