1. Rare Beauty
Selena Gomez's highly anticipated makeup line, Rare Beauty, has finally reached our shores. After teasing us on social media for a while now, fans of the actress-singer can get their hands on some of her most raved-about products including the Liquid Touch Weightless Foundation (available in a whopping 32 shades), Soft Pinch Liquid Blush, Lip Soufflé Matte Lip Cream and more. To say the launch is huge is an understatement—there are 14 categories and 133 products to choose from, so go crazy with your fellow makeup junkies.
We can't decide on a favourite product so far but we have our eyes on Rare Beauty’s Perfect Strokes Matte Liquid Liner, inspired by a calligrapher and comprised of more than 1,000 individual hairs. Also, the makeup line strives to contribute to the greater good of society. In order to increase access to mental health resources, one per cent of every purchase will go directly to the Rare Impact Fund.