As beauty consumers become more discerning and aware of what they want to apply to their skin, brands have made the effort to establish themselves as cruelty-free and vegan. Here are some of the most popular and reliable brands that we can't get enough of

1. Rare Beauty

Selena Gomez's highly anticipated makeup line, Rare Beauty, has finally reached our shores. After teasing us on social media for a while now, fans of the actress-singer can get their hands on some of her most raved-about products including the Liquid Touch Weightless Foundation (available in a whopping 32 shades), Soft Pinch Liquid Blush, Lip Soufflé Matte Lip Cream and more. To say the launch is huge is an understatement—there are 14 categories and 133 products to choose from, so go crazy with your fellow makeup junkies. 

We can't decide on a favourite product so far but we have our eyes on Rare Beauty’s Perfect Strokes Matte Liquid Liner, inspired by a calligrapher and comprised of more than 1,000 individual hairs. Also, the makeup line strives to contribute to the greater good of society. In order to increase access to mental health resources, one per cent of every purchase will go directly to the Rare Impact Fund.

Related: Tatler’s Beauty Guide July 2021: Shop Our Favourites This Week

2. Tarte

As one of the most popular brands in the industry, Tarte Cosmetics is synonymous with cruelty-free makeup. Their products are all formulated without parabens, mineral oil phthalates, triclosan, sodium lauryl sulfate and gluten. Over the years, the brand has gained a loyal following of customers who fell in love with their now-iconic Shape Tape concealers, versatile eyeshadow palettes (which are both creamy to touch and feel luscious on the lids), as well as Amazonian clay-based products.

Tarte also has a vegan range, SEA (Simple, Effective, Always vegan), that boasts everything from its all-new serum foundation to lip tints and even a vegan collagen eye cream.

Related: Cruelty-free, Vegan, Clean Beauty: Know These Terms Before Buying Your Cosmetics

3. Kylie Cosmetics

Beauty mogul and erstwhile billionaire Kylie Jenner has given her namesake makeup line a complete overhaul to offer a fully vegan range. A couple of months back, the reality star and mother-of-one mysteriously wiped out Kylie Cosmetics’ Instagram page to reveal a blank page. Later, she announced her decision to turn Kylie Cosmetics into a completely vegan brand. The products offered, including her iconic Kylie Lip Kits, are still the same albeit with new formulas and ingredients. Kylie Cosmetics’ signature matte lip range still includes 32 shades and 37 lip kits that are all refreshed and reformulated. 

Related: Kylie Jenner Has Been Dropped From Forbes’ Billionaires List—Here’s Why

4. CoverFX

If you’re struggling with acne and need to apply makeup with a good amount of coverage without potentially worsening your skin condition—this brand should be your go-to. Their products contain ingredients like soothing green tea leaves and antioxidant-rich algae and are free of talc, parabens, fragrance, mineral oil, gluten, sulfates and phthalates. The Total Cover Cream Foundation is an excellent product that truly delivers coverage and is also packed with emollients to moisturise the skin and also Vitamins C, E and F to help defend against free radicals.

5. KVD Beauty

Right from the get-go, KVD Vegan Beauty (formerly known as Kat Von D Beauty) has always established itself as a cruelty-free and vegan cosmetics brand. The brand initially offered eyeshadows, lipsticks, eyeliners and brushes but today it sells more including their bestselling liquid lipsticks, high-performance foundations and more. There’s a reason why the brand has become well known for some of its most popular lip shades such as Lolita II and Double Dare—the colour payoff is pigmented and the texture is extremely comfortable for long wear.

6. Fenty Beauty and Fenty Skin

Celebrities everywhere have been trying to get in on the beauty game but it is safe to say that Queen Riri has not been dethroned. Rihanna established her inclusive beauty brand back in 2016 and since then it has grown from just a makeup line to a full-fledged beauty empire that now includes a highly successful skincare range, Fenty Skin. While Fenty Beauty is not considered vegan, it is indeed cruelty-free and never test on animals. Fenty Skin, on the other hand, is a fully vegan line. Although it initially launched face products, the skincare line has since expanded to include body care items such as its latest Buff Ryder Exfoliating Body Scrub. And, like all Fenty Skin products, Buff Ryder’s packaging is eco-conscious as its tube is recyclable and made with 14 per cent post-consumer recycled material.  

Related: Rihanna Launches Her New Multi-tasking Skincare Line—Fenty Skin

© 2022 Tatler Asia Limited. All rights reserved.