The heads of Asia’s luxury car dealerships are changing the way consumers experience high-end vehicles with their customer-centric approach and by embracing the shift to electric vehicles
These leaders from the automotive industry on Asia’s Most Influential list are shaping the way people see and interact with high-end vehicles. As the heads of luxury car dealerships, they know that it's about more than just the car: it's about the experience. They understand the value of a customer-centric approach and thus work to provide only the most premium experience for clients, providing innovations that include the refurbishment of showroom spaces to complement the values of luxury car brands like Lamborghini, Bentley or Porsche, as well as the introduction of new technologies that allow for improved backend services.
Moreover, these car lovers are leading the charge to the future of mobility with their support of electric vehicles. Not only have they introduced e-vehicles such as the Tesla Roadster, Porsche Taycan, Audi e-tron and Lexus RZ 450e in their markets, but they have also invested in the necessary infrastructure and training that will further accelerate the adoption of more sustainable modes of transport.
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Benedicto Coyiuto, head of Audi Philippines and president of Bentley Manila (Philippines)
In 2023 Benedicto Coyiuto, head of Audi Philippines and president of Bentley Manila, unveiled PGA Cars Studio, a lifestyle centre that redefines the customer experience in high-end automobile showrooms. The Studio hosts, apart from the dealership’s service centre and show space, a café, lounge and restaurant by famed Antonio’s of Tagaytay. The refurbished space, which can also be adapted for various needs such as events and exhibitions, creates a luxury ecosystem that parallels the premium brands in PGA Cars roster: Porsche, Audi, Lamborghini and Bentley.
The company is also laying the groundwork for the adoption of electric vehicles in the Philippines through its FutureNow programme. Launched in 2022 with a sizeable initial investment of PHP300 million, the project seeks to acquire the necessary infrastructure, including charging stations and equipment, for the future of mobility. Right now, PGA Cars offers several luxury e-vehicles, including the Porsche Taycan, the Audi e-tron series and the Bentley Flying Spur Hybrid.
Read Benedicto Coyiuto’s full profile on Asia’s Most Influential
