If buying a car is a way of showing the world that you’ve made it, then Benedict Coyiuto is in the business of big, bold declarations of success. That’s because he’s the head of Audi Philippines and the president of Bentley Manila—two luxury automobile brands under the tent of PGA Cars (a company founded by his father in 1996). Many of the country’s best and brightest come to him and drive away with symbols of their achievement.

Coyiuto also holds directorships in Prudential Guarantee and Oriental Petroleum companies, but he’s best-known as the public face of a new generation of leadership at PGA. Coyiuto was, after all, appointed to head Audi in the Philippines in 2008, when he was just 30 years old. Since then he’s played an active role in the German marque’s expansion in the Philippines, and has been a fixture at the launch events of both Audi and Bentley.