Lelian Chew’s knack for making the impossible possible has made her the go-to wedding planner for Asia’s elite. From her cinematic vision to her ‘never say no’ approach, The Atelier & Co founder reveals how she turns major milestones into events of a lifetime
The weddings planned by Lelian Chew stop traffic—literally. “Once, we worked with the [wedding destination] country’s aviation ministry to stop all air traffic,” Chew shares. “No planes were allowed to fly in the skies in that country during the wedding party, just so we could release fireworks. Talk about a show-stopping finale.” When asked where this wedding was, all she would say was “an island in the Indian Ocean”. Given the calibre of Chew’s clients, which includes some of the wealthiest and most influential families in Singapore, China, Hong Kong and Indonesia, non-disclosure agreements are almost always a prerequisite, and trust is the foundation on which she has built her empire.
“There’s a lot of trust involved when you’re curating the big moments in people’s lives. You get to know the families, the nuances between families, very intimately—and very quickly,” says Chew. “That trust isn’t something I take for granted.”
Chew is the founder of The Atelier & Co, under which she runs her two businesses: The Wedding Atelier and The Floral Atelier, a boutique floral design studio and retailer. Based in Singapore, The Atelier & Co’s headquarters is a gorgeous 7,000-square-feet space on Alexandra Road that includes an impressive all-glass temperature-controlled cold room filled with fresh exotic flowers.