Kim Lim

Entrepreneur, Illumia Therapeutics; Papilla Haircare

In both style and business, Kim Lim fearlessly sets her own path

Despite the spotlight cast on her, Kim Lim doesn’t dress to please. “I’ve always worn whatever I wanted, regardless of what people think,” says the daughter of billionaire business magnate Peter Lim. Her fearless approach to fashion, admired by her over 350,000 followers on Instagram, isn’t the only thing that makes her a force to be reckoned with, however. It takes a lot of nerve to start a business, and yet the 31-year-old summoned enough to launch both Illumia Therapeutics and Papilla Haircare in the past couple of years. On a mission to build her own beauty empire, Lim’s challenge now lies in setting herself apart from competitors. And that’s an easy enough feat, if she applies her style philosophy to her business: “To me, good style means not being predictable. There should always be an unexpected element.”

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